Trend cluster
Category

Monostep
Videography

Online video is elevated with instant editing apps.

Automated Video Editing SoftwareAnimated Video Editing AppsCollaborative Video-Editing ToolsStreamlined Video Production AppsSimplified Mobile Movie Apps

Trend

What is the Monostep Videography trend?

Monostep Videography: Though online video has disrupted the traditional entertainment industry, one key advantage of conventional media has been its higher quality. Instant editing services directly challenge this perception; these services enable high-end videos with very few steps. This democratizes creativity within the industry.

Trend themes

Themes within the Monostep Videography trend

Three behaviours holding the trend together
01

Instant Editing Services

Instant editing services democratize creativity within the industry by enabling high-end videos with very few steps.

02

Simplified Mobile Video Editing Apps

Mobile video editing apps like Videorama and Lightt are designed to make it easier for content creators and journalists to rapidly and accurately edit and polish video that they capture on the go.

03

Automated Video Editing Software

Automatic video editor software like MovieSlice makes it possible for amateur and advanced users to create quality video cuts without losing creative control.

Industry implications

What the Monostep Videography trend means for industry

Where the trend changes the playbook
For

Online video

Trendy video editing apps like JumpCam and Apple Clips responds to the increasing popularity of social video apps and offers users the ability to capture and edit videos in a way that is interactive, artistic and innovative.

For

Journalism

Mobile video editing apps like Lightt and MovieSlice make it easier for journalists to rapidly edit and publish video content in real-time while on the go.

For

Social Media Marketing

User-friendly video editing apps like Videorama, Dubdub or JumpCam offer social media marketers an easy way to create short, viral content that is best suited for social media platforms.

Workshop question

How can you make your consumer an expert on your brand and industry?

Trend signals

Trend signals for Monostep Videography

Trend score 2.6 out of 10, from popularity 37%, activity 31%, freshness 8%.

Popularity37%
Activity31%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Asia-Pacific

Evidence

Examples of the Monostep Videography trend

6 featured examples from Mar 18, 2016 to Jun 23, 2017