Rather than reading the news as a flat process, Qz.com has put together the Quartz news app that delivers daily doings in a conversational style that allows the consumer to interact more with the news around them. The news is delivered to the user via RSS feed robots that discuss and explain the news with the consumer, to create a more interactive and rounded exchange of information.
The Quartz app is a unique way for consumers to approach the news that greatly diverges from the standard of scrolling through text on social media, the web or even in print. The app is designed to look like a text messaging conversation with robots that send the news to the users and further curate the content and depth of information based on the user's responses to the content.
What's Driving This Trend
- Conversational News Apps
- Disruptive innovation opportunity: Develop news apps that deliver content in a conversational style, engaging users in interactive and informative conversations.
- Interactive News Consumption
- Disruptive innovation opportunity: Create platforms that allow users to interact with news content, fostering a more engaging and personalized news experience.
- Curated News Delivery
- Disruptive innovation opportunity: Build apps that curate news based on user responses, tailoring the content and depth of information to individual preferences.
Who This Affects Most
- Media and Journalism
- Disruptive innovation opportunity: Integrate conversational news apps into media and journalism platforms to revolutionize the way news is delivered and consumed.
- Technology and Software Development
- Disruptive innovation opportunity: Develop advanced algorithms and AI systems to facilitate interactive and personalized news experiences.
- User Experience Design
- Disruptive innovation opportunity: Innovate user interface designs for news apps, creating intuitive and seamless conversational experiences.
