The 'Refinery29 This AM' is a new app that provide a selection of curated news stories on fashion, politics, celebrity news and current events. The app was designed by Refinery29, which is a media company that largely caters to style-conscious Millennial women.
Unlike other news apps, Refinery29 This AM is designed primarily for morning viewing. The app is designed to provide a round-up of highly-curated news stories that offer a snapshot of the stories covered more widely on the site. The pared-down interface is designed around headlines and short summaries that allow for quick navigation. If a user is interested in reading the full story, they can click a link to open the longer article. This simplistic deign makes the information easy to digest and helps users familiarize themselves with the most important news stories before starting their day.
The app is ideal for busy Millennials who are looking for an easy way to stay up to date on current events.
What's Driving This Trend
- Curated Morning News
- Creating curated morning news apps that offer a quick and easy way to stay up to date with important news stories before starting the day.
- Fashion News
- Developing curated news apps that specifically cater to fashion-conscious individuals, providing them with the latest fashion news and trends.
- Millennial Media Consumption
- Understanding millennial media habits and developing apps that cater to their preferences, offering curated news stories that align with their interests.
Who This Affects Most
- Media & Publishing
- Media companies can disrupt the traditional news industry by developing curated morning news apps that provide a convenient and personalized news experience.
- Technology
- Technology companies can innovate by creating advanced algorithms and AI systems that curate news stories based on users' preferences and interests.
- Fashion & Lifestyle
- Fashion and lifestyle brands can leverage curated morning news apps to engage with their target audience and provide relevant fashion news and trends.
