Digital news outlet Quartz is bidding to revolutionize the way people use news apps with its new iPhone app.
The app completely reinvents the notion of news apps by offering original writing, a new interface and a conversational tone. You can use the app to access messages, media, GIFs and links and you can click when you're interested in exploring a topic. You're then given a stream of different kinds of relevant media and information. Each news session lasts just a few minutes, making it perfect for when you're standing in line or waiting at the bus stop.
It's clear that traditional forms of news consumption are waning in popularity due partly to the reduced attention spans of modern populations, but the Quartz app embraces this through its curated, conversational news feeds.
Key Themes Behind This Trend
- Conversational News Consumption
- The conversational tone of the Quartz app presents opportunities for more engaging news experiences through artificial intelligence and Natural Language Processing (NLP).
- Micro News Sessions
- The shorter news sessions in the Quartz app suggest the potential for bite-sized news content in various industries, from education to healthcare, as consumers look for more convenient and on-the-go experiences.
- Personalization Through User Engagement
- The tailored news feed based on user clicks presents opportunities for personalized content, recommendation algorithms, and data analytics in the media industry.
Where This Applies
- News Media
- The Quartz app is a disruptive innovation in the news media industry, revolutionizing the way people use news apps and encouraging competitors to develop more conversational, user-centric platforms.
- Artificial Intelligence
- The Quartz app's conversational interface utilizes NLP and presents opportunities for AI technology in various industries, from customer service chatbots to virtual personal assistants.
- Education
- The shorter news sessions in the Quartz app suggest opportunities for edtech companies to develop bite-sized educational content and for teachers to incorporate microlearning into their lessons.
