Digital news outlet Quartz is bidding to revolutionize the way people use news apps with its new iPhone app.
The app completely reinvents the notion of news apps by offering original writing, a new interface and a conversational tone. You can use the app to access messages, media, GIFs and links and you can click when you're interested in exploring a topic. You're then given a stream of different kinds of relevant media and information. Each news session lasts just a few minutes, making it perfect for when you're standing in line or waiting at the bus stop.
It's clear that traditional forms of news consumption are waning in popularity due partly to the reduced attention spans of modern populations, but the Quartz app embraces this through its curated, conversational news feeds.