'HapYak' is a creative editing tool that gives users the power to overlay text, links and pictures on video. With more brands turning to video creation to promote their products, this tool offers a helpful way to increase viewer engagement.
HapYak is an editing tool that helps content creators make their videos more interactive and engaging. As far as tools, the service allows users to do everything from add links and pictures to creating interactive quizzes. These tool are particularly useful for videos where the goal is eLearning, eCommerce or sales enablement. In addition, HapYak also offers measurement tools that can be used to reveal user-level behavior and track data such as number of clicks, response rates and lead intelligence.
The service is ideal for companies that want to use viewer interaction as part of their overall video strategy.