For aspiring graphic designers, selling one's designs comes with a host of potential problems that Bonfire helps to solve. The online service lets any consumer become an e-commerce retailer, selling t-shirts with their own designs.
No matter how appealing a graphic designer's ideas are, selling them on t-shirts is a difficult process, if only for logistical reasons. For one, designers need to be able to actually print their graphics onto the tees. Then they need to make sure they always have enough merchandise in stock. And they need to have a distribution network in place, since selling a shirt doesn't mean much if no one knows to buy it.
Bonfire tackles all these logistic problems for its consumers -- or, perhaps more aptly, its clients. Those using the service can upload their own graphics, pick the shirt style, promote it through social media and have the shirts shipped anywhere.