Farmers Insurance has been sharing financial advice via six-second Vine clips. While Vine may seem like an unlikely advertising platform for an insurance company, the videos help the agency educate young consumers about insurance before they have started to purchase their own plans.
Farmers Insurance's Vine account consists of six-second videos that offer insurance advice and tips. The videos range from facts about safe driving to tips on how to slow a hose leak. By sharing financial advice through short, eye-catching videos, the agency is attempting to capture the attention of younger consumers who will need to purchase insurance in the coming years.
The six-second informational videos demonstrate how insurance companies can use social media to reach out to consumers in unique ways.