Loyalty programs offer exclusive experiences over discounts
Implications - In lieu of discounts toward future purchases, some brands are instead offering exclusive experiential perks through their loyalty programs. This not only helps these programs stand out in an increasingly saturated market; it's also consistent with consumers' shifting preferences for experiences over things.
Workshop Question - Think about rebuilding your current loyalty program (or creating a new one), what could you offer your consumers, that focuses more on experiences?
