Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experience-Driven
Reward
Loyalty programs offer exclusive experiences over discounts.
4.6
Trend score
Trend
What is the Experience-Driven Reward trend?
Experience-Driven Reward: In lieu of discounts toward future purchases, some brands are instead offering exclusive experiential perks through their loyalty programs. This not only helps these programs stand out in an increasingly saturated market; it's also consistent with consumers' shifting preferences for experiences over things.
Trend themes
Themes within the Experience-Driven Reward trend
Three behaviours holding the trend together01
Experience-Driven Rewards
Loyalty programs offer exclusive experiences over discounts.
02
Interactive Loyalty Programs
Virtual reality campaigns and gamified rewards increase user engagement.
03
Instant Rewards
Mobile apps and Bluetooth beacons offer on-the-spot incentives to consumers.
Industry implications
What the Experience-Driven Reward trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Loyalty programs and rewards-based marketing strategies are paramount in the marketing industry.
For
Retail and E-commerce
Marketing analysts are discussing the importance of appealing to luxury consumers.
For
Travel and Tourism
Travel rewards and bonuses are becoming increasingly competitive in the travel industry.
Workshop question
Think about rebuilding your current loyalty program (or creating a new one), what could you offer your consumers, that focuses more on experiences?
Trend signals
Trend signals for Experience-Driven Reward
Trend score 4.6 out of 10, from popularity 73%, activity 57%, freshness 8%.
Popularity73%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Experience-Driven Reward trend
6 featured examples from Feb 22, 2016 to May 29, 2018CategoryMarketing
VIP Pizza Boxes
Domino's Loyalty Program for Customers Turns Them into Shareholders
Domino's loyalty program and unique pizza box packaging present a disruptive innovation opportunity for restaurants and food service businesses to create engaging loyalty programs…
CategoryMarketing
Data-Driven Retail Rewards
The Neiman Marcus InCircle Membership is Driven by Consumer Behavior
Incorporate data-driven loyalty programs to enhance customer satisfaction and increase sales.
CategoryMarketing
Delayed Flight Vending Machines
Kit-Kat's Airport Vending Machine Rewards Travelers with Candy
Opportunity for travel and hospitality industry to enhance customer experience and differentiate themselves from competitors.
CategoryLifestyle
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
Integrate Bluetooth Low Energy bar beacons and mobile app loyalty programs in the hospitality industry to attract and retain customers with personalized rewards and experiences.
CategoryMarketing
VR Rewards Initiatives
This Virtual Reality Campaign Immerses Customers in RBC's Loyalty Rewards
Financial institutions such as banks and credit card companies can capitalize on the use of VR and immersive technologies to enhance their loyalty programs and attract new custome…
CategoryMarketing
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
Creating gamified experiences in everyday tasks like laundry can revolutionize the entertainment industry with new offerings that consumers haven't seen before.
