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Experience-Driven Reward

Loyalty programs offer exclusive experiences over discounts

Implications - In lieu of discounts toward future purchases, some brands are instead offering exclusive experiential perks through their loyalty programs. This not only helps these programs stand out in an increasingly saturated market; it's also consistent with consumers' shifting preferences for experiences over things.
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
65,537 Total Clicks
Feb 16 - May 18
This Year and Warm
MarketingBusinessBranding
Featured Examples
VIP Pizza Boxes - Domino's Loyalty Program for Customers Turns Them into Shareholders
SCORE 7.3
Warm 4,361 Clicks Pub: Apr 17, 17
VIP Pizza Boxes
Domino's Loyalty Program for Customers Turns Them into Shareholders
Rather than implementing a traditional loyalty program for customers, Domino’s worked with the CP+B creative agency on the creation of a unique new way to engage and reward its most loyal fans.... [More]
Data-Driven Retail Rewards - The Neiman Marcus InCircle Membership is Driven by Consumer Behavior
SCORE 5.9
Warm 2,556 Clicks Pub: Feb 21, 16
Data-Driven Retail Rewards
The Neiman Marcus InCircle Membership is Driven by Consumer Behavior
The Neiman Marcus InCircle membership is a retail rewards program that is driven by consumer behavior. Appealing to the retailer’s target demographic—a consumer with an appreciation for... [More]
Delayed Flight Vending Machines - Kit-Kat's Airport Vending Machine Rewards Travelers with Candy
SCORE 8.2
This Year and Hot 835 Clicks Pub: May 28, 18
Delayed Flight Vending Machines
Kit-Kat's Airport Vending Machine Rewards Travelers with Candy
Airports aren’t always synonymous with customer satisfaction, but Kit-Kat is hoping to change that with its new airport vending machine, which offers a free candy bar to those experiencing a... [More]
Rewarding Bar Beacons - Heineken Gives On-the-Spot Rewards to Heineken Live App Users
SCORE 4.7
Average 1,581 Clicks Pub: Jul 7, 16
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
There are about 120 BLE (Bluetooth Low Energy) bar beacons that have been installed in Heineken locations across New Zealand that dole out instant rewards to consumers who use the Heineken Live... [More]
VR Rewards Initiatives - This Virtual Reality Campaign Immerses Customers in RBC's Loyalty Rewards
SCORE 4.2
Average 579 Clicks Pub: Dec 9, 16
VR Rewards Initiatives
This Virtual Reality Campaign Immerses Customers in RBC's Loyalty Rewards
This immersive virtual reality campaign is a leading one within financial technology as one of the first examples of a VR loyalty program and immersive banking initiative. Powered by Samsung Gear,... [More]
eSports Gaming Laundromats - Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
SCORE 3.4
Mild 303 Clicks Pub: Jul 7, 16
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
It’s not uncommon to find TVs, arcade machines and lounge areas in some high-end cleaning laundromat locations around the world, but Samsung’s ‘LANdry’ takes on-site... [More]
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