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Experience-Driven Reward

Loyalty programs offer exclusive experiences over discounts

Implications - In lieu of discounts toward future purchases, some brands are instead offering exclusive experiential perks through their loyalty programs. This not only helps these programs stand out in an increasingly saturated market; it's also consistent with consumers' shifting preferences for experiences over things.

Workshop Question - Think about rebuilding your current loyalty program (or creating a new one), what could you offer your consumers, that focuses more on experiences?

SCORE 6.5

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Activity

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6 Featured, 54 Examples: 68,900 Total Clicks

Date Range: Feb 16 - May 18

Trending: This Year and Warm

Consumer Insight Topics: Marketing Business Branding

Featured Examples

SCORE 7

Warm 4,456 Clicks Pub: Apr 17, 17

VIP Pizza Boxes

Domino's Loyalty Program for Customers Turns Them into Shareholders

Rather than implementing a traditional loyalty program for customers, Domino’s worked with the CP+B creative agency on the creation of a unique new way to engage and reward its most loyal fans.... [More]

Data-Driven Retail Rewards - The Neiman Marcus InCircle Membership is Driven by Consumer Behavior

SCORE 5.8

Warm 2,595 Clicks Pub: Feb 21, 16

Data-Driven Retail Rewards

The Neiman Marcus InCircle Membership is Driven by Consumer Behavior

The Neiman Marcus InCircle membership is a retail rewards program that is driven by consumer behavior. Appealing to the retailer’s target demographic—a consumer with an appreciation for... [More]

Delayed Flight Vending Machines - Kit-Kat's Airport Vending Machine Rewards Travelers with Candy

SCORE 7.6

This Year and Hot 1,018 Clicks Pub: May 28, 18

Delayed Flight Vending Machines

Kit-Kat's Airport Vending Machine Rewards Travelers with Candy

Airports aren’t always synonymous with customer satisfaction, but Kit-Kat is hoping to change that with its new airport vending machine, which offers a free candy bar to those experiencing a... [More]

Rewarding Bar Beacons - Heineken Gives On-the-Spot Rewards to Heineken Live App Users

SCORE 4.5

Average 1,703 Clicks Pub: Jul 7, 16

Rewarding Bar Beacons

Heineken Gives On-the-Spot Rewards to Heineken Live App Users

There are about 120 BLE (Bluetooth Low Energy) bar beacons that have been installed in Heineken locations across New Zealand that dole out instant rewards to consumers who use the Heineken Live... [More]

SCORE 4

Mild 613 Clicks Pub: Dec 9, 16

VR Rewards Initiatives

This Virtual Reality Campaign Immerses Customers in RBC's Loyalty Rewards

This immersive virtual reality campaign is a leading one within financial technology as one of the first examples of a VR loyalty program and immersive banking initiative. Powered by Samsung Gear,... [More]

eSports Gaming Laundromats - Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens

SCORE 3.2

Mild 321 Clicks Pub: Jul 7, 16

eSports Gaming Laundromats

Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens

It’s not uncommon to find TVs, arcade machines and lounge areas in some high-end cleaning laundromat locations around the world, but Samsung’s ‘LANdry’ takes on-site... [More]