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Experience-Driven Reward

Loyalty programs offer exclusive experiences over discounts

Implications - In lieu of discounts toward future purchases, some brands are instead offering exclusive experiential perks through their loyalty programs. This not only helps these programs stand out in an increasingly saturated market; it's also consistent with consumers' shifting preferences for experiences over things.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
62,358 Total Clicks
Feb 16 - Dec 16
This Year and Mild
MarketingBusinessBranding
Featured Examples
Data-Driven Retail Rewards - The Neiman Marcus InCircle Membership is Driven by Consumer Behavior
SCORE 6.5
Warm 1,808 Clicks Pub: Feb 21, 16
Data-Driven Retail Rewards
The Neiman Marcus InCircle Membership is Driven by Consumer Behavior
The Neiman Marcus InCircle membership is a retail rewards program that is driven by consumer behavior. Appealing to the retailer’s target demographic—a consumer with an appreciation for... [More]
Rewarding Bar Beacons - Heineken Gives On-the-Spot Rewards to Heineken Live App Users
SCORE 5.5
Warm 532 Clicks Pub: Jul 7, 16
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
There are about 120 BLE (Bluetooth Low Energy) bar beacons that have been installed in Heineken locations across New Zealand that dole out instant rewards to consumers who use the Heineken Live... [More]
VR Rewards Initiatives - This Virtual Reality Campaign Immerses Customers in RBC's Loyalty Rewards
SCORE 5.3
This Year and Warm 496 Clicks Pub: Dec 9, 16
VR Rewards Initiatives
This Virtual Reality Campaign Immerses Customers in RBC's Loyalty Rewards
This immersive virtual reality campaign is a leading one within financial technology as one of the first examples of a VR loyalty program and immersive banking initiative. Powered by Samsung Gear,... [More]
eSports Gaming Laundromats - Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
SCORE 4.2
Average 215 Clicks Pub: Jul 7, 16
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
It’s not uncommon to find TVs, arcade machines and lounge areas in some high-end cleaning laundromat locations around the world, but Samsung’s ‘LANdry’ takes on-site... [More]
Ski Pass Dealership Promotions - This Subaru Dealership Offered Free Ski Passes to a Local Resort
SCORE 2.2
Untested 134 Clicks Pub: Mar 8, 16
Ski Pass Dealership Promotions
This Subaru Dealership Offered Free Ski Passes to a Local Resort
A Subaru dealership in Seattle, Washington, just wrapped up a promotion that provided customers with free ski passes to a local resort. These days, low prices are not enough to keep customers coming... [More]
Solo Travel Reward Programs - The AAA Solo Travelers Club Program Lets You Win Rewards & Meet People
SCORE 2.5
This Year and Untested 55 Clicks Pub: Sep 13, 16
Solo Travel Reward Programs
The AAA Solo Travelers Club Program Lets You Win Rewards & Meet People
The AAA Solo Travelers Club Rewards Program is a solo traveler-focused reward scheme, offered up by the American Automobile Association, that helps you collect rewards that are suited towards your... [More]
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