In preparation for the winter holiday season in Japan, Domino's Pizza is currently training a fleet of reindeer to introduce an all-new form of Domino's Pizza delivery.
While Domino's has come to be known for its inventive and somewhat outrageous pizza delivery methods—which have involved transport by canoe, drone and even autonomous robots—this one will serve as more than just a novelty. As there is a high amount of snowfall that's expected in Japan, Domino's Pizza is exploring the use of reindeer for travel through heavy snow.
The brand also considered driving a 4-wheel SUV or a snowmobile, but it found that branded reindeers were naturally a better solution to moving through the snow. Currently, the animals are being trained at a driving school in Hokkaido.