Heineken International recently launched a premium cider collection called 'Cidrerie Stassen.' With the rising popularity of craft brewing, the new collection caters to consumers looking for premium versions of their favorite drinks.
Cidrerie Stassen is an artisanal cider collection made up of three different varieties brewed by a 120-year-old cider house. Unlike ordinary ciders, the new line boasts an elegant design that reflects the premium quality of the product. The ciders are packaged in colorful glass bottles with labels that pay homage to Belgian art nouveau. As Kasia Gebala of Heineken International explains, the new collection is designed to appeal to the "discerning connoisseur looking for a truly authentic, quality craft beverage with real heritage."
The new line is indicative of a larger shift towards premium beers and artisanal offerings of familiar products.