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Intergenerational Aging

Boomers are looking to Millennial culture to keep them young

Implications - As Boomers transition into retirement, they are adapting aspects of Millennial culture. This presents an opportunity to relive their hippie youth in a more modern way. Additionally, this opens up new ways to bond with their younger loved ones, building on the changing family dynamics of modern society.
Workshop Question — How could your brand actively try to appeal to consumers from multiple generations?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 32 Examples:
59,198 Total Clicks
Date Range:
Nov 15 — Nov 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Boomer Street Style Platforms
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
Photographer Misja Beijers captures boomer street style shots for her Instagram page and accompanying style blog. While traditional street style posts by Vogue and The Sartorialist capture a younger... MORE
Boomer Makeup Tutorials
Boomer Makeup Tutorials
This 50 and Over Beauty Routine is Simple and Fresh-Faced
Featured on 50 and over style blog, une femme d’un certain age, this boomer makeup tutorial shows women how to get a fresh and flawless look that is ideal for a night out or a photoshoot. This... MORE
Baby Boomer Festivals
Baby Boomer Festivals
This Demographic-Centered Event Features Music, Food, Beer and Autos
Location in Centerville, Ohio, the Baby Boomer Festival boasted an impressive attendance last year, making 2017’s event even more anticipated. In addition to an expansive lineup of live music,... MORE
Boomer Tech Workshops
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
In a modern world that’s fast-faced and tech-obsessed, staying on top of the latest devices and softwares can be a difficult feat but ETAG aims to change this notion with its free and... MORE
Boomer Matchmaking Apps
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
While matchmaking apps like Tinder target younger millennials, Stitch is designed to encourage connections between aging boomers who are looking for love. Described as “Tinder for the oldies,&#... MORE
Boomer-Specific Exercise Classes
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
The American gym chain ‘24 Hours Fitness’ offers ‘Active Aging Classes’ for its older members. As boomers continue to age, many have begun taking steps to keep their body... MORE

Related Trend Reports & Custom Market Research

Related Examples

Retirement-Loving Travel Blogs
Retirement-Loving Travel Blogs
Author Dave Bernard Explores the Value of Aging on His Website
Modern Retiree Villages
Modern Retiree Villages
This Residential Development Project from the Aveo Group is Boomer-Focused
Boomer Business Programs
Boomer Business Programs
Bizstarters.com Provides Business Coaching to Entrepreneurs Over 50
Postnatal Yoga Classes
Postnatal Yoga Classes
Yoga Mamas Hosts Mom and Baby Fitness Sessions
Progressive Boomer Magazines
Progressive Boomer Magazines
Refigural Gives Readers a Fearless Perspective on Aging
Solo Female Travel Communities
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
Empty Nester Career Resources
Empty Nester Career Resources
This Career Conference is Designed for Business Women Over 50
Boomer Hair Care Collections
Boomer Hair Care Collections
White Hot Hair Embraces Aging Hair With Brightening Products
Boomer Beauty Haircare
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
Boomer Running Groups
Boomer Running Groups
The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
Boomer-Targeted Yoga Classes
Boomer-Targeted Yoga Classes
The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
Connected Boomer Workshops
Connected Boomer Workshops
Tech Boomers Offers Lessons in Software, Social Media and Web Streaming
Ex-Hippie Mindfulness Apps
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
Memory Loss-Prevention Apps
Memory Loss-Prevention Apps
The 'CogniFit' App is a Personalized Brain Training Program
Competitive Brain-Boosting Apps
Competitive Brain-Boosting Apps
The 'Fit Brains Trainer' App Guides Users Through Mental Exercises
Senior Healthcare Apps
Senior Healthcare Apps
The Smart Elderly Monitoring and Alert System Allows for Independence
Elderly Care Apps
Elderly Care Apps
Singpore's AICare Link App Improves Access to Elderly Support Services
On-Demand Spirituality Apps
On-Demand Spirituality Apps
SoulPulse Monitors Spirituality Through an Ongoing Study
Workplace Meditation Apps
Workplace Meditation Apps
Headspace Encourages 10 Minutes of Mindful Meditation Per Day
Anxiety-Alleviating Apps
Anxiety-Alleviating Apps
This App Pushes Users to Carry Out Stress-Reducing Activities
Brain-Boosting Apps
Brain-Boosting Apps
The 'Elevate' App Features Brain Training Games and Cognitive Exercises
Soothing Meditation Apps
Soothing Meditation Apps
The MindSurf App is an Ideal Relaxation Technique For Your Mobile Phone
play_circle_filled Memory-Supplementing Apps
Memory-Supplementing Apps
Samsung's Memory Recaller Helps Alzheimer Patients Cope with Memory Loss
Flexible Boomer Workouts
Flexible Boomer Workouts
Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
Youth-Capturing Commercials
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
Boomer E-Biking Adventures
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Senior Cycling Programs
Senior Cycling Programs
Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
Boomer Fitness Centers
Boomer Fitness Centers
Nifty After Fifty Promotes an Active Lifestyle During Classic Years
Personalized Relaxation Apps
Personalized Relaxation Apps
Taomix Helps Users Build Soothing Sound Mixes for Sleep
play_circle_filled Informative Fitness Tracker Ads
Informative Fitness Tracker Ads
The Misfit Shine Commercial Shows Its Strength and Simplicity
Meditation Program Apps
Meditation Program Apps
The Headspace App Uses a 10 Day Program to Teach Users Mindfulness Basics
Fitness Cardio Wristbands
Fitness Cardio Wristbands
B1 Basis Band Keeps Track of Your Health at an Affordable Price