Boomers are looking to Millennial culture to keep them young
Implications - As Boomers transition into retirement, they are adapting aspects of Millennial culture. This presents an opportunity to relive their hippie youth in a more modern way. Additionally, this opens up new ways to bond with their younger loved ones, building on the changing family dynamics of modern society.
Workshop Question - How could your brand actively try to appeal to consumers from multiple generations?
Trend Themes
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Intergenerational Aging — As Boomers transition into retirement, they are adapting aspects of Millennial culture.
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Boomer-specific Fitness Classes — Specially designed fitness classes are likely to become increasingly popular as boomers express an interest in staying active as they age.
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Boomer Beauty Tutorials — With more desire for fashion publications that cater to women aged 50 and over, boomer beauty tutorials are gaining popularity.
Industry Implications
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Aging and Retirement Communities — Communities that cater to aging populations can incorporate modern technology and trends into their offerings to stay relevant.
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Fashion and Beauty Industry — Businesses in the fashion and beauty industry can take advantage of the growing market for aging populations and create products and services that cater to their needs.
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Special Events and Festivals Industry — Creating events and festivals that cater to the boomer demographic can attract a large audience with high disposable incomes and create opportunities for local businesses to make a profit.
6 Featured, 32 Examples:
85,520 Total Clicks
Date Range:
Nov 15 — Nov 16
Trending:
Average
Consumer Insight Topics:
