Boomers are looking to Millennial culture to keep them young
Implications - As Boomers transition into retirement, they are adapting aspects of Millennial culture. This presents an opportunity to relive their hippie youth in a more modern way. Additionally, this opens up new ways to bond with their younger loved ones, building on the changing family dynamics of modern society.
Workshop Question — How could your brand actively try to appeal to consumers from multiple generations?