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Intergenerational Aging

Boomers are looking to Millennial culture to keep them young

Implications - As Boomers transition into retirement, they are adapting aspects of Millennial culture. This presents an opportunity to relive their hippie youth in a more modern way. Additionally, this opens up new ways to bond with their younger loved ones, building on the changing family dynamics of modern society.

Workshop Question - How could your brand actively try to appeal to consumers from multiple generations?

SCORE 4.4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 32 Examples: 55,750 Total Clicks

Date Range: Nov 15 - Nov 16

Trending: Average

Consumer Insight Topics: Life-Stages Boomers

Featured Examples

Boomer Street Style Platforms - Photographer Misja Beijers Captures Aging Fashion Icons on Instagram

SCORE 7

Warm 3,821 Clicks Pub: Jan 14, 16

Boomer Street Style Platforms

Photographer Misja Beijers Captures Aging Fashion Icons on Instagram

Photographer Misja Beijers captures boomer street style shots for her Instagram page and accompanying style blog. While traditional street style posts by Vogue and The Sartorialist capture a younger... [More]

Boomer Makeup Tutorials - This 50 and Over Beauty Routine is Simple and Fresh-Faced

SCORE 4.6

Average 1,347 Clicks Pub: Jan 14, 16

Boomer Makeup Tutorials

This 50 and Over Beauty Routine is Simple and Fresh-Faced

Featured on 50 and over style blog, une femme d’un certain age, this boomer makeup tutorial shows women how to get a fresh and flawless look that is ideal for a night out or a photoshoot. This... [More]

Baby Boomer Festivals - This Demographic-Centered Event Features Music, Food, Beer and Autos

SCORE 4

Average 913 Clicks Pub: Nov 24, 16

Baby Boomer Festivals

This Demographic-Centered Event Features Music, Food, Beer and Autos

Location in Centerville, Ohio, the Baby Boomer Festival boasted an impressive attendance last year, making 2017’s event even more anticipated. In addition to an expansive lineup of live music,... [More]

Boomer Tech Workshops - ETAG Hosts Free Tech Training Sessions for Aging Adults

SCORE 3.3

Mild 607 Clicks Pub: Nov 24, 15

Boomer Tech Workshops

ETAG Hosts Free Tech Training Sessions for Aging Adults

In a modern world that’s fast-faced and tech-obsessed, staying on top of the latest devices and softwares can be a difficult feat but ETAG aims to change this notion with its free and... [More]

Boomer Matchmaking Apps - Dating App Stitch is Described as Tinder for the Oldies

SCORE 3.5

Mild 739 Clicks Pub: Nov 25, 15

Boomer Matchmaking Apps

Dating App Stitch is Described as Tinder for the Oldies

While matchmaking apps like Tinder target younger millennials, Stitch is designed to encourage connections between aging boomers who are looking for love. Described as “Tinder for the oldies,&#... [More]

Boomer-Specific Exercise Classes - 24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit

SCORE 2.5

Untested 915 Clicks Pub: Aug 19, 16

Boomer-Specific Exercise Classes

24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit

The American gym chain ‘24 Hours Fitness’ offers ‘Active Aging Classes’ for its older members. As boomers continue to age, many have begun taking steps to keep their body... [More]