Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Intergenerational
Aging
Boomers are looking to Millennial culture to keep them young.
3.7
Trend score
Trend
What is the Intergenerational Aging trend?
Intergenerational Aging: As Boomers transition into retirement, they are adapting aspects of Millennial culture. This presents an opportunity to relive their hippie youth in a more modern way. Additionally, this opens up new ways to bond with their younger loved ones, building on the changing family dynamics of modern society.
Trend themes
Themes within the Intergenerational Aging trend
Three behaviours holding the trend together01
Intergenerational Aging
As Boomers transition into retirement, they are adapting aspects of Millennial culture.
02
Boomer-Specific Fitness Classes
Specially designed fitness classes are likely to become increasingly popular as boomers express an interest in staying active as they age.
03
Boomer Beauty Tutorials
With more desire for fashion publications that cater to women aged 50 and over, boomer beauty tutorials are gaining popularity.
Industry implications
What the Intergenerational Aging trend means for industry
Where the trend changes the playbookFor
Aging and Retirement Communities
Communities that cater to aging populations can incorporate modern technology and trends into their offerings to stay relevant.
For
Fashion and Beauty Industry
Businesses in the fashion and beauty industry can take advantage of the growing market for aging populations and create products and services that cater to their needs.
For
Special Events and Festivals Industry
Creating events and festivals that cater to the boomer demographic can attract a large audience with high disposable incomes and create opportunities for local businesses to make a profit.
Workshop question
How could your brand actively try to appeal to consumers from multiple generations?
Trend signals
Trend signals for Intergenerational Aging
Trend score 3.7 out of 10, from popularity 56%, activity 48%, freshness 8%.
Popularity56%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Intergenerational Aging trend
6 featured examples from Nov 24, 2015 to Nov 24, 2016CategoryLife-Stages
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
Disruptive innovation opportunity: Introducing personalized shopping experiences and lines targeting the boomer market, catering to their unique fashion preferences.
CategoryLife-Stages
Baby Boomer Festivals
This Demographic-Centered Event Features Music, Food, Beer and Autos
Event organizers can specialize in planning festivals and events tailored towards the Baby Boomer generation, creating unique and memorable experiences.
CategoryLife-Stages
Boomer Makeup Tutorials
This 50 and Over Beauty Routine is Simple and Fresh-Faced
Makeup brands can create age-appropriate product lines and tutorials to cater to the 50 and over demographic, emphasizing skincare and healthy aging.
CategoryLife-Stages
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
Opportunity for educational institutions and training providers to develop specialized tech training programs for aging adults, catering to their unique learning needs.
CategoryLifestyle
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
Dating app industry can capitalize on the aging boomer market by creating platforms specifically designed for their needs and preferences.
CategoryLife-Stages
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
Gyms and fitness centers can establish targeted business strategies to meet the niche demands of aging boomers for fitness programs and equipment.
