Featured on 50 and over style blog, une femme d'un certain age, this boomer makeup tutorial shows women how to get a fresh and flawless look that is ideal for a night out or a photoshoot. This carefree beauty tutorial was created by makeup artist Brian of Makeover Workshop and boasts fresh foundation, subtle eyeliner and a glossy lip.
Rather than using heavy contouring or blush applications, Brian primed his subject's skin with firming serum, all-day moisturizer and a hint of moisture glow -- added as a skin brightening agent. The makeup artist also used neutral concealer, eyeshadow and mascara for added drama.
Lastly, he experimented with a light colored brow pencil, light creme blush and peachy lipstick before completing his look. With more desire for fashion publications that cater to women aged 50 and over, une femme d'un certain age targets this demographic with style and beauty tips that will help readers age gracefully.
What's Driving This Trend
- Boomer Beauty Routines
- An opportunity for makeup brands to create age-appropriate product lines and tutorials for the 50 and over demographic.
- Natural Makeup Techniques
- A shift in beauty trends towards more natural and subtle makeup looks, focusing on skincare and healthy aging.
- Targeting Older Consumers
- The demand for fashion and beauty content catering to women aged 50 and over creates a market for industries to create relevant content and products.
Who This Affects Most
- Makeup Industry
- Makeup brands can create age-appropriate product lines and tutorials to cater to the 50 and over demographic, emphasizing skincare and healthy aging.
- Publishing Industry
- There is a growing demand for fashion and beauty content targeting women over 50, creating opportunities for publishers to create relevant content and advertising.
- Fashion Industry
- The trend towards age-inclusive fashion is an opportunity for the fashion industry to create clothing and accessories that cater to the style preferences of older consumers.
