Sephora's Beauty Insider is a three-tier reward program that is dedicated to strengthening the relationship between the cosmetic retailer and its consumer. The first level is the 'Insider' and is free for every Sephora shopper. The Consumer receives a birthday gift, access to the rewards bazaar as every dollar they spend translates to a point, as well as admittance to Sephora's Beauty Insider community. The second level is the VIB for customers that spend more than $350 a year and they get additional monthly gifts and one free custom makeover.
However, where Sephora's Beauty Insider program really gets exciting is on the Rouge level -- for customers who spend more than $1,000 a year. This achievement strengthens brand-customer relations by way of experiential and personalized treatment. Members enjoy free custom makeovers, free shipping, a private hotline and invitations to exclusive events.