Aveda has a paid customer reward program that allows consumers to earn points toward free products, spa or salon experiences and custom embroidered robes. Although some might be reluctant to pay the one time 10 dollar enrollment fee, the experiences offered by the Pure Privilege Rewards Program are definitely more exclusive than most free customer appreciation initiatives.
Aveda allows members to earn points on its paid customer reward program in a variety of ways. Members receive 10 points with each dollar spent, enjoy double points on exclusive occasions and can get 200 bonus points by downloading the Aveda Pure Privilege mobile app. The accumulated points can be redeemed for the brand's plant-infused products and services, a three-day resort stay for two and other time-sensitive exclusive offers.
Why This Trend Is Growing
- Paid Customer Reward Programs
- Disruptive innovation opportunity: Creating exclusive rewards programs that offer more value than traditional free customer appreciation initiatives.
Industries Being Reshaped
- Beauty and Wellness
- Disruptive innovation opportunity: Offering paid customer reward programs in the beauty and wellness industry to provide exclusive experiences and products to loyal customers.
- Hospitality
- Disruptive innovation opportunity: Implementing paid customer reward programs in the hospitality industry to offer unique experiences, such as resort stays, to loyal customers.
- Retail
- Disruptive innovation opportunity: Introducing paid customer reward programs in the retail industry to incentivize customer loyalty and provide exclusive offers and benefits.
