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Home Consumer Insights

Augmented Cleaning
Mixed reality applications gamify home cleaning to help users focus
Trend - Spatial computing brands are launching applications that use gamification, animations, and cameras to improve home cleaning. These are designed to integrate XR into daily tasks rather than serve as entertainment. These features aim to hold users' attention and make cleaning more engaging.

Insight - Most adults in North America are pressed for free time, and do not want to perform menial tasks, such as vacuuming, when they do have time. These consumers understand the necessity of these tasks, though, and as a result, desire help from modern technologies that could improve these experiences. Brands are recognizing these desires and launching engaging applications built on AR and XR platforms as a response.
Workshop Question - How could your brand leverage spatial computing to improve traditional day-to-day tasks for consumers?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reeded Design
Furniture brands are launching reeded collections for sustainable texturization
Trend - Interior and exterior design firms are releasing collections of reeded furnishings. The reeded pattern is used to give more depth and texture to minimalist pieces without adding unsustainable materials. These pieces are designed to complement both personal and professional aesthetic trends.

Insight - Homeowners and renters looking to update their home design themes are prioritizing sustainability and versatility. This subset of consumers is most interested in keeping up to date with the latest trends, and are willing to invest in products that fit modern aesthetics while supporting their core values. As a result of this, brands are adopting the evergreen minimalist aesthetic with new notes of sustainability and personalization, adding depth to furnishings for trendy consumers.
Workshop Question - How could your brand develop products or services that cater to the modern consumer's values?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoe Sterilizer
Brands are creating shoe storage systems with built-in care technology
Trend - Sanitizing devices are becoming increasingly popular across the fashion industry to address footwear-related hygiene concerns. These devices feature built-in sterilization mechanisms, such as UV-C light technology, to eliminate bacteria, viruses, and odors from shoes while preserving them.

Insight - As the cost of living crisis intensifies, consumers are seeking strategies to maximize the longevity and value of their purchases. Product-preserving devices are desired by consumers who place high value on their footwear, be it due to exclusivity or cost. This element instills confidence in buyers, assuring them that the product will remain effective and usable for an extended period. As a result, more consumers are turning to product preservation tools that promise sustained quality.
Workshop Question - How can your brand assure buyers that its product is durable and long-lasting?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Dishwasher
Appliance companies are augmenting dishwashers with automated features
Trend - Appliance companies are creating consumer-grade dishwashers with artificial intelligence (AI) and smart features. These features include remote control, automatic door operation, and automatic soap optimization, to name a few. These appliances focus on energy and time efficiency.

Insight - As younger millennials and older Gen Z consumers enter the renters and home-buyers markets, these consumers look to ensure that their homes are equipped for the modern age. These consumers prioritize fast wireless network connections, safe electrical wiring, and convenient features in their homes. Despite the rising costs of home ownership, many are willing to pay premiums for homes, and appliances in the home, that meet these desires, in order to make daily life more comfortable.
Workshop Question - How could your brand utilize AI to add value to its product or service for younger consumers?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Mower
Brands are launching smart lawn mowers powered by AI and robotics
Trend - Brands are launching lawnmowers that take advantage of modern artificial intelligence (AI) and robotics. These lawnmowers can automatically patrol lawns with minimal human input. This saves consumers time to spend on more important tasks. These mowers are controlled by apps for simplicity.

Insight - Modern smart homes have nearly every product powered by AI. Consumers are quick to adopt AI doorbells, security systems, vacuums, and more. These consumers strive for automation that improves their quality of life by completing basic tasks and subsequently reducing stress by creating more free time. These consumers are willing to pay premium prices for products that are more efficient, leading to brands launching AI-powered lawnmowers and yard cleaners to reduce maintenance time.
Workshop Question - How could your brand improve traditional household appliances with advanced artificial intelligence?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waffle Towel
Brands are launching towels with woven waffle patterns for ease of use
Trend - Brands are creating towels woven with a waffle-like pattern. These towels dry faster, are more absorbent, and are naturally antibiotic when compared to traditional towels. Towels styled like this are also less prone to mold or unwanted scents due to the aerated design.

Insight - With rising water and energy costs in many regions, consumers are becoming more conscious of how often each textile must be cleaned to remain sanitary. These consumers are drawn to products that stay fresher for longer, effectively saving time and money on cleaning. One such area of concern is the bathroom, where people often leave the same towel for hand-drying for long periods. These consumers are investing in waffle-woven towels for their antibacterial and fast-drying traits.
Workshop Question - How could your brand leverage new materials and designs to save consumers time on cleaning?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Chef
Brands are releasing AI-powered cooking devices for the home kitchen
Trend - Just a few years after AI-powered chefs debuted in numerous restaurant pilots, brands are now adapting this technology to the home kitchen. These cooking devices help ensure consistency in cooking while making the process more efficient due to their advanced AI.

Insight - Luxury consumers favor convenience and automation in the home as time-saving measures, rather than cost-saving ones. These consumers have extra money they are willing to spend to make their busy lives easier, leading to fully-equipped smart homes or appliances on timers. One area these strive for more automation in is the kitchen. Previously, these consumers would hire personal human chefs if they did not enjoy cooking themselves. Brands are filling this luxe gap through the use of AI.
Workshop Question - How could your brand repurpose industrial AI tools for the benefit of the home consumer?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circadian Fridge
Brands are launching smart fridges that mimic the cycle of sunlight
Trend - Brands in the home appliance space are launching smart fridges with UV light-controlled crispers that mimic the sun cycle. These fridges extend the shelf life of fruits and vegetables and ensure the foods retain as many vitamins as possible. This technology saves consumers money and time.

Insight - As North American consumers become more interested in personal health and wellness, these consumers incorporate this lifestyle into their daily routines. This includes healthy eating, exercise, and other wellness products. However, as natural, organic foods often retail for more than the regular alternatives, these consumers aim to reduce costs and preserve their foods for longer. This created a space in the industry for smart storage appliances that extend the life of foods.
Workshop Question - What innovative methods can your brand explore to offer smart products that promote health and wellness among dedicated consumers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Electrostatic Disinfection
Advanced home sanitation products provide long-term disinfection
Trend - While many consumers are familiar with traditional forms of sanitation, such as alcohol-based cleaning products, the pandemic caused more people to get familiar with contactless, electrostatic sprayers for disinfection. These are advanced tools that create barriers against harmful bacteria

Insight - The pandemic caused more importance than ever to be placed on sanitation. From hand sanitizer to medical masks, consumers are now more familiar than ever with critical sanitization practices. With lockdowns creating the perception that the home is a clean, safe sanctuary, many customers have researched new ways to maintain home cleanliness without investing too much time or money. Brands are responding to this by repurposing industrial sanitization technologies for the home.
Workshop Question - How can your brand address the increased importance of home sanitation in the post-pandemic world, while also keeping cost and time investment in mind?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Chair
Brands are integrating sound systems into desk chairs for immersive gaming
Trend - Gaming furniture and peripheral brands are launching gaming-focused chairs with built-in surround sound speaker systems. These chairs are immersive and comfortable, offering directional audio without the discomfort of a headset, enabling longer, more enjoyable gaming sessions.

Insight - Modern gamers continually seek devices that improve their performance, comfort, or experience. These players seek whatever products offer a competitive edge without breaking the bank. This involves purchasing multipurpose devices, such as multiplatform peripherals or heavily adjustable chairs for ergonomics. Brands have responded to this pressure by launching furniture with smart features. These appease the consumer's desire for increased performance, cost-saving, and personal comfort.
Workshop Question - What products in your industry could benefit from smart functionality?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends