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Home Consumer Insights

Cleaning Tablet
The tablet is an eco-friendly format that delivers convenience and conservation
Trend - In the commercial cleaning industry, the tablet has traditionally been reserved as a format for dishwasher detergent. Now, brands are expanding it to include other products like floor or window cleaners. In this way, companies are able to contribute to water conservation efforts.

Insight - In order to gain peace of mind and experience some agency, contemporary consumers are looking for ways to be proactive about the climate crisis. In this space, many are focusing on their purchasing decisions and are utilizing their power as consumers to demand more sustainable products and manufacturing processes. Guided by their sense of responsibility, individuals are not only looking for eco-friendly materials but are also placing emphasis on high-value features to contribute to conservation or better waste management.
Workshop Question - Conceptualize a way for your brand to reduce its use of a limited resource.
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wall-Mounted Appliance
Brands are prioritizing compactness in products with wall-mounted designs
Trend - Companies and designers are launching various appliances that combine aesthetics and functionality with compactness. These products are intended to be efficient and convenient solutions for consumers who live in small spaces.

Insight - In order to afford the cost of living in metropolitan cities, contemporary consumers—especially Millennials and Gen Z—are finding themselves needing to be financially strategic. As a result, many have opted-in for occupying small apartments or shared living arrangements. Since space is limited, consumers are creating a demand for smart storage solutions as their prioritizing compactness as a way to ensure efficiency and functionality in their homes.
Workshop Question - How can your brand contribute to the comfort of consumers in urban spaces?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scanned Convenience
Scanning devices are improving consumer lifestyles by taking out the guesswork
Trend - Tech brands are launching scanning devices for the home, allowing consumers to complete chores in an efficient and informed manner. Deployed either as hand-held devices or as a built-in feature in appliances, these products deliver assistance and support to those using them.

Insight - Contemporary consumers in urban environments are faced with a technologically enhanced, fast-paced environment that demands the efficient and simultaneous balance of work and personal life. In this space, many are looking to lessen the workload in order to have more time for rest and relaxation. As a result, individuals are prioritizing convenience and efficiency when making purchasing decisions.

Workshop Question - How can your brand assist individuals in their work-life balance?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stain Resistance
Stain-proof features are increasingly expanding to other products in the home
Trend - Traditionally, companies have included stain-resistant coatings in kitchen products and clothing pieces. Now, brands are expanding the feature to cover other products in the home like chairs and rugs.

Insight - Because of the ongoing COVID-19 pandemic and the associated government-imposed restrictions, contemporary consumers have been spending increased amounts of time indoors. As a result, many have been forced to balance their work and personal lives in the same space—the home. In order to keep productive and efficient, while staying on top of chores, individuals are looking for better and seamless ways to maintain their house.
Workshop Question - How can your brand help consumers better balance work-home dynamics?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multi-Purpose Storage
Brands are incorporating features to enhance the care for stored possessions
Trend - Brands are creating multi-functional storage solutions that will improve the consumer experience. In order to provide the highest quality of care and protection, these features are hyper-targeted toward the needs of stowed away items.

Insight - Conscious of the environment, as well as the financial implications of shopping, contemporary consumers are opting-in for quality over quantity. In order to take advantage of the longevity of a product, many are being careful in how they use, preserve, and store away their things. In this space, individuals are looking for methods that will help them seamlessly take care of their products, giving them peace of mind.
Workshop Question - How can your brand help individuals maintain their "quality over quantity" mentality?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bamboo Appliance
Brands are utilizing bamboo as a primary material for household appliances
Trend - Cognizant of climate change and growing consumer consciousness, brands and designers are pivoting to more sustainable materials. In the home appliance category, bamboo is being harnessed for its regenerative and eco-friendly potential.

Insight - Contemporary consumers are aware of the consequences of climate change and many are becoming increasingly cognizant of lifestyle facets that they can improve in. In this space, many are looking for sustainable alternatives to essential items and products they use every day. This does not only allow individuals to feel better about themselves, but it also gives them peace of mind as they are doing their best to preserve the environment.
Workshop Question - How can your brand help consumers be more sustainable in their choices?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ergonomic Maintenance
Ergonomic house care products are assisting consumers at home
Trend - No longer just exclusive to the design of the home and office furniture, brands are releasing home maintenance products that are designed with efficiency, as well as the consumer's comfort and wellness in mind.

Insight - Contemporary consumers are looking for ways to alleviate the strain that their busy lifestyles place on their bodies and psyche when they can. This is especially possible in one's home and mainly when chores and everyday tasks are involved. As a result, individuals are placing an emphasis on innovations that will allow them to feel comfortable, while not compromising the efficiency at which a task can be completed. In doing so, consumers feel happier and supported.


Workshop Question - How can your brand alleviate the strain that consumers experience in their everyday?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Prosumer
Consumers who are working from home are opting-in for more powerful tech products
Trend - Prior to the COVID-19 pandemic specialized tech appealed to prosumers and professionals in the tech sector. Now, these products are becoming more accessible to everyday consumers who find themselves working from home for extended periods of time.

Insight - As many consumers continue to work from home due to the ongoing health pandemic, they are looking for ways to enhance their experience. This is connected to a desire to be comfortable in one's productivity, while also minimizing the risk of common issues pertaining to connectivity and presentation. Succeeding in this allows consumers to feel more confident in their day-to-day and to stay motivated during a difficult time.
Workshop Question - How can your brand assist consumers or employees working from home?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Compost Gardening
Brands are encouraging consumers to use their compost waste for gardening
Trend - Brands in the food industry are making it easier for consumers to enrich their gardens with their own food waste. Launched in the form of specialized products and campaigns, these initiatives seek to curb the waste going to landfills.

Insight - Contemporary consumers are increasingly cognizant of the affects of climate change on the planet and as a result, many are looking to make lasting changes to their everyday habits. Here, the onus falls not only on opting-in for greener choices when it comes to purchasing decisions, but also learning useful lifestyle tactics that enable mindfulness in the area of sustainability. As a result, individuals feel more empowered to take action in order to reduce their carbon footprint.
Workshop Question - How might your brand encourage sustainable tactics at home?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rental Tech
Brands are launching tech-forward products to streamline landlord-tenant relationships
Trend - Deployed either as an app that utilizes high-end tech features such as artificial intelligence or a small gadget that is convenient and responsive, tech brands are looking to enhance the experience of renting in urban environments.

Insight - A massive portion of the population, especially in North America, are renters. Being in this position has proved to stress many consumers out and as a result, individuals are looking for ways to streamline the experience. Looking to satisfy a need for convenience and peace of mind, many are turning to tech with the hopes of easing their relationship with their landlord or even finding new spaces in the first place.
Workshop Question - How might you enable a better tenant-landlord relationship through tech?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends