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Tutorial-style home decor videos capture the attention of young adults
Implications - Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,376 Total Clicks
Jul 16 - Nov 17
This Month and Mild
Minimized redesigns on common items increase their efficiency
Implications - It's tempting to add to items in the name of improvement, but minimizing product designs can be even more efficient. Creative tweaks that reduce products to their essential functions can greatly improve consumers' experiences with them. If designers think in terms of the users' real experience with products, they can maximize the usefulness of even the commonest and most entrenched items. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
122,646 Total Clicks
Aug 16 - Aug 17
This Year and Warm
Art & DesignDesignHomeFurniture
Cult fragrance brands expand into the home with luxury aroma products
Implications - Experience-driven consumers are developing a taste for lush aromas as they embrace luxury products from cult fragrance brands that provide an accessible indulgent experience. Reacting to this progression, luxury perfume brands are expanding into the home space with high-end diffusers and room sprays. This shift highlights the role of multi-sensory elements in making the most of one's personal space, as well as the new view of self-care which incorporates therapeutic practices as an investment in overall personal health. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
49,256 Total Clicks
Feb 17 - Aug 17
This Year and Warm
Smart planters make room for nature in the digital era
Implications - While IoT is generally seen throughout home appliances, smart technology is being integrated into home gardens as well, making it more intuitive for the connected consumer to grow their plants, even if they don’t have the greenest thumb. As consumers become reliant on their digital devices, they run the risk of getting out of touch with nature, which leads to the counter-trend of incorporating more natural elements within the home environment. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
233,624 Total Clicks
Jan 16 - Jul 17
This Year and Warm
TechArt & DesignHomeGadgets
The 6 Patterns of Opportunity & Top 18 Megatrends
Indoor gardens take a more space-conscious approach for smaller homes
Implications - With a higher rate of consumers living in city buildings that don’t usually allow for outdoor gardens, those who are looking for a way to integrate gardening into their home are turning to space-conscious planter kits. Giving consumers a chance to grow their own herbs and foliage even without access to a yard, stackable and mountable solutions make indoor gardening a possibility for smaller homes. The shift towards smaller spaces creates opportunity for brands to provide solutions for city dwellers looking for ways to stay in touch with nature. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
127,039 Total Clicks
Feb 16 - Jul 17
This Year and V. Hot
Art & DesignDesignHome
Parents favor adaptable furniture that grows with their kids
Implications - Modular furnishings have become a favorite as homes get smaller and the need for customization gains prominence. When it comes to raising kids in these homes, savvy parents are opting for pieces that accommodate the different stages of childhood. Designs that adapt to user’s changing needs are seen as investments that will last and grow with the family, indicating a desire for smarter purchases. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
251,828 Total Clicks
Oct 15 - Jul 17
This Year and Warm
Kids’ home furnishings emphasize wellness-focused play
Implications - Parents of the health and wellness movement are looking to curate creative spaces for their children that encourage physical activity and overall well-being. This shift in priorities indicates an opportunity for home decor brands as well as fitness brands to tap into the youth-centric health movement with a focus on aesthetics and play. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
86,488 Total Clicks
Apr 16 - Jul 17
This Year and Mild
Trend Hunter Services
Lawn maintenance takes on a naturally aesthetic appeal
Implications - Consumers are increasingly looking for dual-purpose yard features that not only help in the maintenance and functionality of their yards, but also blend into the surrounding environment so as not to add clutter or detract from the natural appeal of the outdoors. Beyond quality performance, aesthetically pleasing products are imperative for the consumer who wants to get the most out of their limited backyard space. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
118,162 Total Clicks
Mar 16 - Jun 17
This Year and Warm
Art & DesignDesignHome
Customizable washroom features facilitate a personalized user experience
Implications - As home decor becomes increasingly customizable, the restroom is being revamped with personalized features that create a uniquely tailored user experience. Particularly as dwellings get smaller and the demand for convenience and curation increases, consumers are drawn towards bathroom fixtures and accessories that accommodate their individual needs and preferences, making the most of small spaces. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
192,785 Total Clicks
Jan 16 - Jun 17
This Year and Warm
Art & DesignLifestyleHome
Subtly stylish washroom design takes the chaos out of routine
Implications - With the shift away from clutter towards a more streamlined lifestyle, comes a clean design aesthetic permeating the private sanctuary of the home – the bathroom. Clean lines, minimal color palettes and subtle textures create a harmonic space that allows for unwinding and de-stressing after a long day, or a neat and uncomplicated area to get ready for the day ahead. The movement towards minimalism within the washroom denotes a desire for harmony and tranquility, even in the must functional of spaces. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
201,989 Total Clicks
Oct 15 - Jun 17
This Year and V. Hot
Art & DesignModernDesignHome