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Brands begin to offer everyday items like clothing and home textiles for rent
Implications - Consumers today are increasingly thoughtful with how they spend, leading many companies -- especially those whose products are used infrequently -- to offer rental options in lieu of expensive purchase items. Speaking to the way in which this demand for convenience and value has become so commonplace, brands that sell products used on an everyday basis, like home decor and casual fashion, are pivoting to offer a rental model as well.

Homework Question - How will consumers' rising expectations when it comes to value and convenience impact your brand? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
68,837 Total Clicks
Jan 18 - Apr 19
This Week and Warm
Small space-sized products emerge from unexpected industries
Implications - To accommodate to a new normal when it comes to shrinking housing space, brands of all kinds are rolling out "condo-friendly" products well beyond the furniture category. Helping consumers create more free space in their homes while providing consumers with the functionality they need, brands updating their products to suit small-space living provide an uncompromising solution to an increasingly common issue.

Homework Question - What's an issue or area where your customer currently has to compromise? Prototype a solution that would solve that issue. [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
72,211 Total Clicks
Sep 17 - Apr 19
This Month and Warm
Probiotic-based air purifiers naturally protect against the growth of mold
Implications - As probiotics become an increasingly relevant buzz word in the world of wellness, more brands are leveraging them to provide natural microbial protection against the growth of mold in the home. These benefit those who suffer from mold and mildew allergies while aligning with broader consumer values towards naturality.

Homework Question - How could the use of probiotics be incorporated into your product line-up? [More]

SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
21,022 Total Clicks
Apr 19 - Apr 19
This Month and Mild
Built-in showers are updated with multi-sensory elements of relaxation
Implications - Many of today's expressions of the ultimate shower experience feature built-in multi-sensory elements. These offerings speak to the fact that mixed reality and interactive experiences in other areas of our lives are creating an expectation of multi-sensation and for some to feel truly relaxed, it must be experienced through multiple senses.

Homework Question - How might your brand incorporate multi-sensory elements to your product or experience? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
26,917 Total Clicks
May 18 - Mar 19
This Quarter and Warm
Art & DesignLifestyleHome
The 6 Patterns of Opportunity & Top 18 Megatrends
Wardrobes incorporate smart features to keep clothing clean and ready to wear
Implications - Technology has been integrated into various aspects of consumers' homes to streamline their daily routines, and this integration has extended to closets. Smart features that freshen and steam clothing help consumers to better care for delicate garments. This increased functionality within the home reflects the consumer desire to use technology to maximize their time within their daily routine.

Homework Question - Consider how your brand could incorporate technology to reduce the time your consumer has to spend doing tasks. [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
52,201 Total Clicks
Aug 18 - Feb 19
This Quarter and Average
TechArt & DesignHome
Kitchen faucets integrate convenient and cost-saving smart measuring features
Implications - While water conservation devices have long permeated the consumer-space, today's smart kitchen faucets focus less on reducing waste and more on precision and convenience. This signals a heightened expectation that today's foodie home cook has for precision and a desire for products that simplify micro-moments within the cooking experience.

Homework Question - Consider your brand offering. Is there a way to adapt the way its being communicated to better suit shifting consumer priorities? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
74,438 Total Clicks
Jan 18 - Jan 19
This Quarter and Warm
Art & DesignLifestyleHomeKitchenLife
Home tech focus on omitting steps from consumers' daily routines
Implications - Home technology typically focuses on added benefits, such as connectivity to enhance the speed of the everyday routine, or AI to anticipate day-to-day needs ahead of time. A more straightforward approach is seen in devices and appliances that eliminate a specific step from the consumer's daily ritual. This speaks to the macro goal of technology: making life easier. This simplicity is especially attractive to Gen X consumers whose purchasing decisions are mainly motivated by ease of living.

Homework Question - What is one part of your customer's daily routine that your service or product can eliminate or streamline? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
70,845 Total Clicks
Sep 17 - Jan 19
This Year and Warm
TechArt & DesignHome
Trend Hunter Services
Home appliances used to do chores are redesigned to work with lack of space
Implications - Growth in large cities has resulted in consumers having to make alterations within their homes to compensate for the lack of space in these metropolitan areas. Brands are revamping the design of products that are being used to carry out daily chores, allowing consumers to efficiently maximize the micro-spaces they live in.

Homework Question - How can your brand accommodate consumers that are affected by shifts in the economy? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
107,410 Total Clicks
May 18 - Oct 18
This Year and V. Hot
Art & DesignHome
Cost-effective concentrated cleaning products become more intuitive
Implications - While concentrated cleaning products have served as an environmentally-conscious alternative to traditional cleaners, in reality excessive consumption habits have meant that for many, the same amount of product would be used. To thwart this, recent concentrated cleaners are accompanied by more controlled dispensing technologies. This development serves consumers looking for the environmental and financial benefits that long-term use of concentrated cleaners afford consumers.

Homework Question - How do habits in consumption impact the way your product is used in everyday life? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
42,036 Total Clicks
Oct 17 - Oct 18
This Year and Average
Sleep product companies minimize environment impact to cater to the eco-conscious
Implications - As concerns related to climate change continue to mount, more and more companies are setting themselves apart from competitors by pivoting to an eco-friendly approach. One of the more recent iterations of this shift has been in the bedding and mattress space, showing that consumers who have the means are willing to prioritize their values even when it comes to more mundane, everyday items like bedding.

Homework Question - How could your brand use an eco-friendly approach in order to set itself apart from its competitors? [More]

SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
54,598 Total Clicks
Oct 17 - Oct 18
This Year and Mild
Art & DesignLifestyleHomeEcoLife