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Home Consumer Insights

Silkworm Contemporary
Designers are taking note of silkworm techniques when developing concepts
Trend - Furniture and artworks are inspired by silkworm techniques, as creatives take note of the intricate process and its implications for design. To form the net that holds it, the silkworm swings itself from side to side in a figure 8 pattern, distributing the saliva that becomes solidified silk once it contacts air. Whether it be through the direct utilization of the material or simply through mimicking the delicate building technique of silkworms, the end design product embraces a unique and ethereal quality.

Insight - As consumers seek to decorate their homes with a focus on aesthetics that are elegant and contemporary, many exhibit a growing interest in the design category. Authenticity plays a big part in this endeavor because one's home is an extremely personal space. Millennials consider their abodes to be important constituents of their personal brand, hence, they look for one-of-a-kind and design-forward products to communicate a lush and extravagant existence.
Workshop Question - What can inspire your product or service to be more authentic in its design?
6.5
Score
Popularity
Activity
Freshness
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Megatrends
Photosynthesis Mimicry
The process of photosynthesis is embraced in homeware & design categories
Trend - As a biological process, photosynthesis is crucial for the maintenance of life on Earth. Many brands and designers are mimicking its stages, in a bid to produce products that are closer to nature, as well as vastly effective and purifying for the immediate environment.

Insight - The shift to wellness is partly motivated by the development and population growth in busy urban centers. Consumers look for references to organics in everyday products, as nature is an inherent component of sustaining health and wellness as they balance work and leisure. The adoption of photosynthesis in design ties into the urban consumers' desire to reconnect to nature.
Workshop Question - How can the process of photosynthesis be interpreted in the products of your brand?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solar-Powered Cooker
Outdoor appliances are using solar power for a clean fuel source
Implications - Cookware brands are creating more environmentally-conscious appliances by replacing traditional fuel sources with solar power. Such products highlight how consumers are becoming more open to incorporating sustainably-focused alternatives of familiar items into various aspects of their lifestyle.
Workshop Question - Consider how your brand could make a more sustainable version of a popular product or service.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Naturalized Repellant
Outdoor insect repellents naturally scent outdoor living spaces
Implications - As more consumers continue to view their outdoor spaces as extensions of their home, the need for insect repellants targeted to the naturally-inclined consumer has grown. The pleasant, naturally-derived scents of these offerings allow consumers to create a more inviting atmosphere for their outdoor spaces without relying on potentially harmful chemicals.
Workshop Question - What is one way your brand would better tap into the growing market for natural products?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simple Sensor
Connected flood sensors feature streamlined designs for peace-of-mind
Implications - With our changing global climate, consumers are becoming more wary of the risks of flooding, especially when it comes to their homes. To give them peace-of-mind, smart water sensors are increasingly leaning into simplicity for design and function. Rather than creating a device that can do it all, plug-and-play, single-function sensors aim to streamline and restore a path to security for consumers living in at-risk communities.
Workshop Question - How does increased functionality impact the usability of your offering?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan Decor
The sustainability movement has moved into the furniture and decor industries
Implications - Home decor options are becoming more sustainable through the introduction of vegan materials for furniture, bedding, and housewares. Brands embodying this are satisfying the broader consumer desire for socially-conscious alternatives and for companies that align with their values in all aspects of their lives.
Workshop Question - How can your brand align parts of your current offering to the values of the socially conscious consumer?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Functional Surface
Technology is incorporated into furniture to help streamline the home
Implications - There has been a rise in brands infusing technology into various products within the home, including tables to increase their functionality. Connected furniture offers consumers increased efficiency and convenience, such as charging devices, while tying into minimalist desires of items optimizing the space they occupy. Such products highlight the consumer interest in connected products that can help them to simplify their lifestyle while being seamlessly integrated into the home.
Workshop Question - Consider how your brand could integrate technology into everyday items to simplify your consumer’s experience.
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pet Preferred Home
Pet and human needs stand equal ground in the home design process
Implications - Increasingly, homeowners and design firms are building spaces that incorporate pet-centric design features. More than simply creating fun playscapes for pets, these designs consider the needs of the pet themselves and incorporates that into the overall design and layout of the home. This speaks to the consumer desire for both functional properties and a need to appease those we love the most, including furry companions.
Workshop Question - How can you be more thoughtful in your design aesthetics? What consumer sentiment can you connect with?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ornamental Totem
Design brands re-imagine totem poles in modern spaces
Implications - Inspired by cultural totem poles that represent family crests, brands re-imagine these unique structures to be more abstract and decorative for the modern consumer. Historical influence has always been a method for creation, but now the totem pole is appearing as light fixtures, wallpaper, and other creative household adornments. This new design displays a tribute of cultural significance while shining a new light on ancient, artistic traditions.
Workshop Question - How can your brand leverage historic traditions to appear in today's modern world?
4.6
Score
Popularity
Activity
Freshness
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Megatrends
Everyday Rental
Brands begin to offer everyday items like clothing and home textiles for rent
Implications - Consumers today are increasingly thoughtful with how they spend, leading many companies -- especially those whose products are used infrequently -- to offer rental options in lieu of expensive purchase items. Speaking to the way in which this demand for convenience and value has become so commonplace, brands that sell products used on an everyday basis, like home decor and casual fashion, are pivoting to offer a rental model as well.
Workshop Question - How will consumers' rising expectations when it comes to value and convenience impact your brand?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends