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Home Consumer Insights

Shoppable Room
Brands are utilizing virtual home experiences as a medium for retail
Trend - Companies are launching virtual home shopping experiences to market products during the COVID-19 era. These gamified platforms are engaging with playful interactivity and comfort aesthetics that entertain consumers and also allow for the visualization of a product in one's space.

Insight - As government-imposed COVID-19 measures are highly restrictive to brick-and-mortar retail, individuals have turned to online shopping for their daily needs—whether that is because they want to play it safe or save themselves the hassle. Aware of the potentials of technology in virtual environments, many are looking for digital experiences that are immersive and this demand arises from a consumer need for entertaining distractions during a difficult time.
Workshop Question - Conceptualize an immersive retail experience for online environments.
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rollable Home
Furniture & tech are adapted to offer a higher degree of convenience & compactness
Trend - Brands are optimizing smart home products to better serve the needs of consumers who live in smaller spaces or those who frequently change abodes. The designs of these objects allow for ease of storage and use thanks to compactness and minimalism.

Insight - Many consumers who live in urban environments—especially Millenials and Gen Z—are conscious of space as they often find themselves occupying small apartments and/or shared living situations. As a result, individuals are prioritizing compactness and convenience when making decisions about interior design and technology for the home. Functional features such as these enable consumers to be more comfortable and even productive in a clutter-free space.
Workshop Question - How can your brand serve the needs of consumers who live in small spaces?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Japandi Expansion
Hybridization of Scandinavian & Japanese motifs is becoming prominent in design
Trend - Furniture brands and interior designers are combining stylistic influences from Japan and Scandinavian countries to inform a style hybrid called "Japandi." Spaces with this aesthetic direction combine natural materials and a pared-back color palette, creating interiors that are minimal and warm.

Insight - Contemporary consumers in faced-paced urban centers are looking to balance the demands of their daily lifestyle with a comfortable home environment. In this space, many are prioritizing minimalist designs and simple solutions that can optimize and elevate their living situation, without compromising on aesthetic appeal. When these needs are met, consumers feel more relaxed and can comfortably recharge for the next day.
Workshop Question - How can your brand optimize the "Japandi" aesthetic?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan Maker
The popularity of vegan lifestyles are inspiring a new line of kitchen appliances
Trend - Companies are launching kitchen products that enable consumers to enjoy home-made, vegan foods and beverages. With a focus on plant-based diets, these appliances can revolutionize the experience of dairy-free products through DIY.

Insight - Contemporary consumers—especially Millennials and Gen Z—are turning to plant-based lifestyles, either with a motivation to be healthier or with the aim to take a stance against animal cruelty and be more sustainable in their choices. The growth of plant-based communities necessities the increase of expectations for vegan products across industries, spanning both food and beverage, as well as home appliances.
Workshop Question - How can your brand better market its products to the plant-based community?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seamless Ventilation
Companies are updating kitchen exhaust designs to be stylish and compact
Trend - Many brands are embracing the sensibilities of the smart and compact kitchen concept in ventilation solutions. These products can be seamlessly integrated into any interior, ensuring convenience and functionality.

Insight - Many contemporary consumers are embracing minimalist home designs and products—either because they find them aesthetically appealing or because it is a functional necessity due to lack of space. Here, individuals, especially those with dynamic lifestyles—are emphasizing the importance of seamless integration as features like compactness and organization allows one to feel more comfortable and in control of their environment.
Workshop Question - How can your brand deliver a more seamless product/service experience?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home-Inspired Auto
Auto brands are working to supercharge comfort and experience in car design
Trend - As the smart car concept is continuously evolving, auto brands are looking for ways to deliver on designs that closely mimic the home environment. The range of concepts here is robuts—from entertainment solutions to chic interiors that are powered by smart technology.

Insight - As innovative technology is continuously introduced into new markets, contemporary consumers are setting the bar for their expectations higher. Aware that tech can deliver on multiple desired features—including comfort, convenience, efficiency, and precisions—individuals are looking for increasingly elevated lifestyle experiences. This is rooted partially in curiosity, as well as a desire of alleviating any unnecessary stress.
Workshop Question - How can your brand help consumers feel more comfortable in their day-to-day?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cleaning Tablet
The tablet is an eco-friendly format that delivers convenience and conservation
Trend - In the commercial cleaning industry, the tablet has traditionally been reserved as a format for dishwasher detergent. Now, brands are expanding it to include other products like floor or window cleaners. In this way, companies are able to contribute to water conservation efforts.

Insight - In order to gain peace of mind and experience some agency, contemporary consumers are looking for ways to be proactive about the climate crisis. In this space, many are focusing on their purchasing decisions and are utilizing their power as consumers to demand more sustainable products and manufacturing processes. Guided by their sense of responsibility, individuals are not only looking for eco-friendly materials but are also placing emphasis on high-value features to contribute to conservation or better waste management.
Workshop Question - Conceptualize a way for your brand to reduce its use of a limited resource.
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wall-Mounted Appliance
Brands are prioritizing compactness in products with wall-mounted designs
Trend - Companies and designers are launching various appliances that combine aesthetics and functionality with compactness. These products are intended to be efficient and convenient solutions for consumers who live in small spaces.

Insight - In order to afford the cost of living in metropolitan cities, contemporary consumers—especially Millennials and Gen Z—are finding themselves needing to be financially strategic. As a result, many have opted-in for occupying small apartments or shared living arrangements. Since space is limited, consumers are creating a demand for smart storage solutions as their prioritizing compactness as a way to ensure efficiency and functionality in their homes.
Workshop Question - How can your brand contribute to the comfort of consumers in urban spaces?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scanned Convenience
Scanning devices are improving consumer lifestyles by taking out the guesswork
Trend - Tech brands are launching scanning devices for the home, allowing consumers to complete chores in an efficient and informed manner. Deployed either as hand-held devices or as a built-in feature in appliances, these products deliver assistance and support to those using them.

Insight - Contemporary consumers in urban environments are faced with a technologically enhanced, fast-paced environment that demands the efficient and simultaneous balance of work and personal life. In this space, many are looking to lessen the workload in order to have more time for rest and relaxation. As a result, individuals are prioritizing convenience and efficiency when making purchasing decisions.
Workshop Question - How can your brand assist individuals in their work-life balance?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stain Resistance
Stain-proof features are increasingly expanding to other products in the home
Trend - Traditionally, companies have included stain-resistant coatings in kitchen products and clothing pieces. Now, brands are expanding the feature to cover other products in the home like chairs and rugs.

Insight - Because of the ongoing COVID-19 pandemic and the associated government-imposed restrictions, contemporary consumers have been spending increased amounts of time indoors. As a result, many have been forced to balance their work and personal lives in the same space—the home. In order to keep productive and efficient, while staying on top of chores, individuals are looking for better and seamless ways to maintain their house.
Workshop Question - How can your brand help consumers better balance work-home dynamics?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends