Home Consumer Insights

Trend - Furniture and home organization brands are introducing modular shelving systems that can be expanded, reconfigured and customized to suit changing storage needs—optimizing limited living spaces while extending the lifespan of furniture through flexible layouts that maximize functionality.

Insight - Millennial and Gen Z consumers are increasingly living in smaller homes or rental spaces, where changing lifestyles make fixed furniture less practical. Configurable shelving addresses this shift by adapting to evolving storage needs instead of requiring replacement. As a result, consumers are seeking versatile, customizable furnishings that maximize space, deliver long-term value and support more sustainable purchasing habits.

Trend - Home fragrance is shifting toward natural, toxin-free formulations as brands replace synthetic ingredients with plant-based alternatives and clean-label scents; while maintaining the sensory benefits and performance of traditional candles, diffusers, and room sprays.

Insight - As consumers become more conscious of the ingredients used throughout their homes, demand is growing for fragrance products that align with broader wellness and clean-living values. Natural home fragrances and sprays can meet this need by offering transparency, safer ingredient profiles, and a more holistic approach to home scenting without compromising on quality or experience.

Trend - Laundry detergent is evolving beyond strips and pods as brands introduce powder formulations that dissolve into liquid cleaners when activated. These compact products offer the familiarity and performance of traditional liquid detergents while reducing packaging, shipping weight, and storage space.

Insight - As consumers look to streamline household routines, products that reduce clutter and simplify storage are becoming increasingly appealing. Solid-to-liquid detergents can cater to this demand by offering a compact, portable format that is easy to store, transport, and use while still delivering the familiar performance consumers expect from traditional liquid detergents.

Trend - Brands are releasing UV‑LED pest‑control units that use tuned light spectra to lure insects into traps or kill‑zones, pairing long‑life LEDs with low‑heat designs, and indoor or outdoor formats; offering less-intrusive solutions for consistent pest control in both home and workplace settings.

Insight - Homeowners and facility managers want pest control that feels safer, cleaner and less intrusive than sprays or frequent service visits. Many dislike chemical odors, residue and the need for repeated treatments. As such, there is a clear pressure for less intrusive solutions. Brands lean into this demand by offering energy?efficient LEDs, quiet operation and discreet designs that fit modern interiors. UV?LED systems appeal because they promise passive, continuous protection with minimal effort.

Implications - Tree houses are no longer just arboreal retreats for children - and this is no a longer novel concept. The actual creation of suspended architecture is beginning around the world. Suspended homes are the latest housing alternative that maximize the smaller spaces available for new constructions.

Implications - Home restoration has become popular thanks to the success of related reality TV shows. These renovated churches reflect our desire to preserve culture yet live at the height of modernity. Adding to their appeal is the fact that owning a piece of history can ensure exclusivity.

Implications - Reduce, reuse and recycle were the hip ecowords of the 90s, and it looks as if “biodegradable” and “compostable” could be their new millennial substitutes. Using eco-friendly merchandise that decomposes, from containers to beds, is the latest innovation soothing consumer consciences.

Implications - The stereotypical image of campers is shifting from retro VW Westfalias to ultra-modern mobile dwellings. Fantastic mobile living innovations anticipated for the future are all derived from the same vision to make mobile living, whether short- or long-term, a more enjoyable experience.

Implications - Implanting grass on inanimate objects is a simple road to eco. While green roofs and walls are meant to offset carbon emissions, living furniture instantly adds an element of nature to the home. The simple addition of plants easily makes something “green” in all senses of the word.

Implications - As technologies are invented to track and monitor our every move, the need to manually keep track of daily rituals is falling. Innovations that simplify or enhance our lives, from monitoring medicinal intake to tracking water expenditure, free up our time and energy to focus on other things.