The Purple Pillow was designed to combat four of the main problems that most pillows tend to have after prolonged use.
Many pillows end up having shapes that are weak, overly bulky, too firm or cradle the neck at an uncomfortable angle. The Purple Pillow is made from a "hyper-elastic polymer" that is arranged in a lined format that the company calls the 'Smart Comfort Grid.' The pillow is able to provide support to the head and neck, minimize and pressure placed on it and also allow for pressure points to relax.
This pillow is able to optimize comfort and support in a time when poor posture is extremely common due to the excessive use of technology.