The Purple Pillow was designed to combat four of the main problems that most pillows tend to have after prolonged use.
Many pillows end up having shapes that are weak, overly bulky, too firm or cradle the neck at an uncomfortable angle. The Purple Pillow is made from a "hyper-elastic polymer" that is arranged in a lined format that the company calls the 'Smart Comfort Grid.' The pillow is able to provide support to the head and neck, minimize and pressure placed on it and also allow for pressure points to relax.
This pillow is able to optimize comfort and support in a time when poor posture is extremely common due to the excessive use of technology.
Why This Trend Is Growing
- Smart Comfort Grid
- The 'Smart Comfort Grid' design trend in pillows allows for optimal support and comfort.
- Hyper-elastic Polymer
- The use of 'hyper-elastic polymer' in pillows is a disruptive innovation opportunity for improved support and pressure relief.
- Addressing Poor Posture
- Trend of pillows addressing poor posture created by excessive technology use opens opportunities for better sleep support.
Industries Being Reshaped
- Sleep Products
- The sleep products industry can tap into the trend of Smart Comfort Grid and Hyper-Elastic Polymer to offer innovative pillows with optimum support and comfort.
- Wellness
- The wellness industry can leverage the trend of pillows addressing poor posture to offer solutions that promote better sleep and spinal alignment.
- Technology
- The technology industry can explore the trend of pillows designed for excessive technology users to address the negative impacts of prolonged device use on posture and sleep quality.
