The online dating app industry is keeping up with recent trends; understanding the fad of video-infused social media platforms like Vine, Zepeel Inc. decided to incorporate real-time interactions on a mobile online dating app. The product is the Zepeel app, which enforces each member to upload moving profile videos instead of text-written bios. The app also encourages video chatting over standard typed conversations.
Users must record a video talking about who they are, their interests and who they want to meet. The detailed video profiles are aimed to fully express yourself, as well as making the online networking experience more 'real.' The app has a detailed video search engine that is able to link people with their personal preferences based on video content.
Key Themes Behind This Trend
- Real-time Video Profiles
- Opportunity for dating apps to incorporate real-time interactions through video profiles.
- Video Chatting
- Potential for dating apps to promote video chatting as a standard of communication.
- Video Search Engine
- Growth in demand for dating apps with advanced video search engines to match users based on video content.
Where This Applies
- Online Dating
- Disruptive innovation opportunity for the online dating industry by integrating real-time video profiles and video chatting.
- Mobile Apps
- Opportunity for mobile app developers to create dating apps that prioritize video profiles and video interactions.
- Social Media
- Potential for social media platforms to expand into the dating market by incorporating real-time video features in their apps.
