For Shanghai Fashion Week SS17, Pepsi China launched a stylish limited-edition can that features a pink background and tropical green palm leaves. The uniquely styled soda can design was created to represent Pepsi's 'Live for Now' spirit, which reminds of summer motifs and themes.
The Pepsi x Shanghai Fashion Week can is best summed up by a statement that describes it as "an accessory of style accessible to all. The patterns and styling present on these limited-edition Pepsi cans will also be integrated into print ads, t-shirts and posters for the duration of the events at Shanghai Fashion Week SS17.
Now more than ever, several major food and beverage companies are moving into the creation of fashion products in an attempt to become recognized as more well-rounded lifestyle brands in the eyes of young consumers.
These Pepsi x Shanghai Fashion Week Cans Remind of the Tropics
Laura McQuarrie — November 5, 2016 — Marketing
References: pepsi & thedieline