In preparation for grilling season, Pepsi Lime and Peach-flavored colas have arrived to provide cool refreshment to accompany smoky, savory summertime dishes. These limited-time flavors are ready to be paired with various backyard barbecue favorites, from hot dogs to ribs to burgers.
To complement these two new Pepsi flavors "tailor-made for summer grill life," the cola brand is teaming up with Bobby Flay on a #BetterWithPepsi campaign. Flay says that Pepsi's flavor profile is "the perfect counterpoint to the smoky, rich barbecue dishes."
Throughout the summer, Flay will be featured in a Pepsi TV campaign, as well as in-store displays, digital content shorts, stunts, a social series of grill tips, tricks, tutorials and more leading up to Memorial Day.
Why This Trend Is Growing
- Seasonal Flavored Colas
- Opportunity for brands to introduce limited-time fruit-infused cola flavors tailored for specific seasons.
- Celebrity Brand Collaborations
- Potential for brands to partner with well-known figures for targeted marketing campaigns and promotions.
- Digital Content Strategies
- Space for companies to leverage various digital platforms to engage customers with interactive and informative content.
Industries Being Reshaped
- Beverage
- Innovation potential in the beverage industry by exploring unique flavor combinations that resonate with seasonal trends.
- Marketing
- Opportunities for marketing agencies to facilitate collaborations between brands and celebrities for impactful promotional activities.
- Digital Media
- Room for digital media companies to create engaging content strategies that enhance brand visibility and customer interaction.
