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Scrumptious Matcha Pretzel Desserts

Auntie Anne's Will Offer Matcha Tea-Based Sweets and Treats

— April 3, 2016 — Lifestyle
Currently available from Auntie Anne's in Japan, the pretzel desserts and beverages all put a focus on matcha tea as the basis ingredient and flavor.

The Matcha Cheesecake pretzel roll is a layer of the brand's signature pretzel dough mixed with layers of matcha cream and cream cheesecake that has been topped with crushed almonds.

The Frozen Diink Uji Matcha and Uji Matcha Latte both make use of green tea powder with the latte being available apart from these limited-edition menu offerings.

The pretzel desserts and drinks that put matcha tea in the limelight are only available in Japan Auntie Anne's locations until May 31st. The scrumptious offerings are definitely worth a try for those in Japan or those heading there within the next few weeks.
Trend Themes
1. Matcha Tea-based Treats - Opportunity to create new matcha-based dessert offerings in the food industry.
2. Green Tea Powder as Ingredient - Innovation opportunity to explore using green tea powder as an ingredient in both sweet and savory dishes.
3. Limited Time Menu Offerings - Opportunity to create limited edition menu items or seasonal offerings in the fast food industry.
Industry Implications
1. Food and Beverage - Industry players can explore using matcha and green tea in innovative ways to develop new dessert and beverage offerings.
2. Fast Food - Fast food chains can offer limited-time menu items or seasonal specials to drive traffic and interest in their brand.
3. International QSR - Quick Service Restaurants can explore introducing new ingredients and flavors based on regional tastes and preferences to stay competitive in a global market.
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