This iced coffee cup from Landessa features a design that is appealing to busy on-the-go consumers. The portable cup is designed with a lid in order to keep the liquid from spilling prior to consumption, plus a lid that can be used for drinking when the protective seal has been removed.
Aside from its portable packaging design, this iced coffee will be particularly appealing to consumers who make a point to avoid lactose. This lactose-free iced coffee is made with a base of 100% Arabica beans and milk, with a formula that boasts low-fat and preservative-free content.
As well as being available in this lactose-free format, Landessa also makes alternative flavors like Latte Macchiato, Cappuccino and Espresso.
What's Driving This Trend
- Lactose-free Beverages
- As more consumers seek dairy-free options, creating lactose-free beverage options presents disruptive innovation opportunities.
- Portable Beverage Packaging
- Packaging designs like the Landessa iced coffee cup that focuses on portability and convenience can disrupt traditional beverage packaging.
- Alternative Flavor Offerings
- Offering alternative and unique flavor options like Landessa's Latte Macchiato and Cappuccino can disrupt traditional beverage offerings.
Who This Affects Most
- Beverage
- As consumers demands for alternative and lactose-free options increase, there is a growing opportunity to innovate within the beverage industry.
- Packaging
- Disruptive innovation opportunities exist in the packaging industry, particularly with a focus on creating convenient and portable packaging for on-the-go consumers.
- Food Service
- The food service industry can disrupt traditional beverage offerings by offering unique and alternative flavors, as well as by offering a wider variety of lactose-free beverages.
