Although it is said that a diner will eat with their eyes as much as their mouths when it comes to upscale fare, the same ethos is being transferred to the consumer packaged goods market where the exterior design can enhance or deter from future purchase; this is being seen in such products as this Tanqueray No. TEN gin bottle that is designed to emulate the glamour of 1930s design aesthetics.
Designed by agency ButterflyCannon, the Tanqueray No. TEN gin bottle lightens the traditional green used by the brand to bring a crisp update and refreshing aesthetic.
Tanqueray No. TEN gin is a mainstay amongst those who enjoy the refreshing liquor, which is why a packaging update to intrigue shoppers was incited. Speaking on behalf of the European division of the Tanqueray brand, brand manager, Maria Orta, explains the design: "The brief for this festive gift pack was a difficult one -- the packaging needed to be both an exquisite gift for consumers and have great shelf presence and stand-out on crowded shelves. ButterflyCannon has succeeded on both counts though, with a beautifully detailed pack, which makes Tanqueray No. TEN’s iconic Art Deco bottle the hero of the pack."
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