Experiential Fast Food

Fast food brands launch immersive promotions aimed at Millennials

Implications - In an effort to woo discerning Millennial diners, fast food brands are launching immersive campaigns that tap into the cultural drivers that motivate the large demographic. In highlighting the interest in memorable offline experiences, this progression demonstrates a need for brands to create one-of-a-kind events that generate brand love.
SCORE 6.8
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Activity
Freshness
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21,839 Total Clicks
Mar 16 - Oct 16
This Year and Warm
Featured Examples
VR Taco Promotions - Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
SCORE 8.2
This Year and Hot 3,306 Clicks Pub: Sep 15, 16
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
To kick off its latest promotion, Taco Bell is letting customers experience a taste of the future with its very own VR Arcade. Not only will the pop-up arcade give fans a chance to demo PlayStation... [More]
Fast Food Vacation Experiences - Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
SCORE 7.5
This Year and Hot 1,592 Clicks Pub: Oct 20, 16
Fast Food Vacation Experiences
Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
To celebrate the launch of its Steak Doubledilla, Taco Bell Canada teamed up with Airbnb to treat one lucky fan and three friends to a one-of-a-kind ‘SteakCation.’ On Monday, October 17,... [More]
Fast Food Restaurant Saunas - This Burger King Restaurant in Finland Has an In-Store Sauna
SCORE 6.5
Warm 1,752 Clicks Pub: May 12, 16
Fast Food Restaurant Saunas
This Burger King Restaurant in Finland Has an In-Store Sauna
For those who are looking for a new way to enjoy their favorite fast food dishes, a Burger King restaurant in Finland allows customers to visit its in-store sauna while chowing down on their meal.... [More]
Robotic Fast Food Servers - Carl's Jr. is Testing Out Employee-Free Locations That Utilize Robots
SCORE 3.4
Mild 444 Clicks Pub: Mar 18, 16
Robotic Fast Food Servers
Carl's Jr. is Testing Out Employee-Free Locations That Utilize Robots
Burger chain Carl’s Jr. is conceptually testing out swapping out fast food servers for robotic counterparts in order to create employee-free eateries. The restaurants would offer service... [More]
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