Experiential Fast Food

Fast food brands launch immersive promotions aimed at Millennials

Implications - In an effort to woo discerning Millennial diners, fast food brands are launching immersive campaigns that tap into the cultural drivers that motivate the large demographic. In highlighting the interest in memorable offline experiences, this progression demonstrates a need for brands to create one-of-a-kind events that generate brand love.
SCORE 5.7
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Activity
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29,837 Total Clicks
Mar 16 - Oct 16
Warm
Featured Examples
VR Taco Promotions - Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
SCORE 7.8
Hot 3,687 Clicks Pub: Sep 15, 16
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
To kick off its latest promotion, Taco Bell is letting customers experience a taste of the future with its very own VR Arcade. Not only will the pop-up arcade give fans a chance to demo PlayStation... [More]
Fast Food Vacation Experiences - Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
SCORE 7
Warm 1,769 Clicks Pub: Oct 20, 16
Fast Food Vacation Experiences
Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
To celebrate the launch of its Steak Doubledilla, Taco Bell Canada teamed up with Airbnb to treat one lucky fan and three friends to a one-of-a-kind ‘SteakCation.’ On Monday, October 17,... [More]
Fast Food Restaurant Saunas - This Burger King Restaurant in Finland Has an In-Store Sauna
SCORE 6.1
Warm 2,373 Clicks Pub: May 12, 16
Fast Food Restaurant Saunas
This Burger King Restaurant in Finland Has an In-Store Sauna
For those who are looking for a new way to enjoy their favorite fast food dishes, a Burger King restaurant in Finland allows customers to visit its in-store sauna while chowing down on their meal.... [More]
Robotic Fast Food Servers - Carl's Jr. is Testing Out Employee-Free Locations That Utilize Robots
SCORE 3.1
Mild 567 Clicks Pub: Mar 18, 16
Robotic Fast Food Servers
Carl's Jr. is Testing Out Employee-Free Locations That Utilize Robots
Burger chain Carl’s Jr. is conceptually testing out swapping out fast food servers for robotic counterparts in order to create employee-free eateries. The restaurants would offer service... [More]
Mechanical Taco Rides - Toronto's 'Taco Fest' Features a Rideable 'Taco Bull' by Old El Paso
SCORE 3.1
Mild 332 Clicks Pub: Jun 17, 16
Mechanical Taco Rides
Toronto's 'Taco Fest' Features a Rideable 'Taco Bull' by Old El Paso
‘Taco Fest’ is an upcoming summer event hosted by Taste Toronto that’s set to celebrate all things related to authentic Mexican cuisine—including everything from hot sauce and... [More]
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