In order to promote its home burger delivery service in Spain, Burger King set out to surprise people who were out looking for apartments to rent.
The stunt involved setting up a full Burger King counter inside the actual apartment where the kitchen would normally be, so that people who came to view the home were treated to a burger. As well as being a great way to catch people off guard and really make the new service memorable, this is a clever way to show that there's no preparation or cleaning required when ordering and this is a super easy way to get Burger King at home without having to leave, especially if you want a break from cooking for yourself on a routine basis.
What Makes This Trend Stand Out
- In-home Dining
- The trend towards in-home dining experiences, driven by the pandemic, presents an opportunity for restaurants to offer unique and personalized dining experiences in customers' homes.
- Surprise Marketing
- Brands can use surprise marketing tactics like setting up unexpected food counters in unusual places to generate buzz and create memorable experiences for customers.
- Delivery Innovation
- The rise of delivery services has created new opportunities for restaurants to innovate around delivery, such as offering exclusive items or partnering with delivery companies to create unique experiences for customers.
Sectors Adopting This
- Restaurant Industry
- Restaurants can leverage the trend towards in-home dining to offer unique dining experiences in customers' homes, as well as using surprise marketing to generate buzz and create memorable experiences for customers.
- Food Delivery Industry
- Delivery companies can partner with restaurants to offer exclusive items or work together to create surprise delivery experiences for customers, driving innovation in the food delivery industry.
- Real Estate Industry
- Real estate companies can work with restaurants or food delivery companies to create unique in-home dining experiences for potential renters or buyers, adding value and differentiation to their properties.
