This action-packed ad for Carl's Jr. and Call of Duty's promotes the duo's new collaborative 'Ultimate Care Package.' The ad also takes place inside a video game. The recent brand collaboration between the burger joint and the video game franchise created a new Carl's Jr. meal. The meal offers guests the chance to win prizes for Call of Duty: Black Ops 3.
In order to directly convey this message, the commercial takes place inside the action-packed Black Ops video game. As guns are being fired and bombs are exploding, a Carl's Jr. employee enters the scene and brings one of the players an Ultimate Care Package. The player instantly wins a "custom in-game weapon camo," which transforms his gun into a wild shade of red camouflage.
The exciting commercial is able to promote both brands is a cohesive and humorous way. The message is conveyed and the audience is highly entertained.