To prove how fresh Burger King's tomatoes are, the fast food retailer distributed them to the public. Weeks later, the restaurant asked for the tomatoes back in exchange for free whoppers. The stunt saw Burger King distribute fresh tomatoes in front of all of its French locations for three straight weeks. Essentially, the tomatoes were packaged, date stamped and asked to be brought back as edible currency for a free whopper.
The successful stunt saw thousands of returned tomatoes that presumably ended up in customer's sandwiches. The interactive giveaway is another example of how fast food restaurants are attempting to incorporate fresh and healthy food into their menus. In handing out the tomatoes, Burger King brought consumers into the restaurant's process, giving customers the sense that they participated in their food's preparation process.