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Spooky Fast Food Branding

These Burger King Halloween Packaging Designs Feature Ghosts & Ghouls

— October 31, 2015 — Lifestyle
These Burger King Halloween designs are an honorable tribute to October's spooky festivities. In the spirit of the season, this fast food eatery incorporated ghosts and ghouls onto its take-out packaging designs.

The Burger King Halloween concept includes burger wrappers that resemble a mummy, an orange coffee cup with a jack-o-lantern and skeleton-branded french fry boxes. In addition to the creative seasonal branding, the menu has been slightly adjusted to incorporate Halloween-themed meal names. The chicken fries have been renamed 'electricfries,' 'Frankenfries,' or 'mortifries' depending on which ghoul is adorned on the box.

All of the spooky packages were created by Turner Duckworth. Burger King is also welcoming consumers to post their favorite designs on Instagram and add a hashtag that reflects the item. The bright colors and scary graphics bring a highly festive spirit to the popular burger joint.
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