Category
Business
Assisted Conversion
Trend cluster
Category
Efficient Shift
Work
Technology gives millennials freedom to work to their own schedules.
3.2
Trend score
Trend
What is the Efficient Shift Work trend?
Efficient Shift Work: New applications of technology streamline the organization of shiftwork for both employees and employers, letting millennials work retail and service gigs on their own schedules and giving businesses a bigger pool of prospective employees. This progression reflects the urban Millennial's desire for connected part-time work that allows them to freely experience their cities while still earning a salary.
Trend themes
Themes within the Efficient Shift Work trend
Three behaviours holding the trend together01
On-Demand Workforce
Apps and services that cater to the needs of shift workers and the gig economy with real-time scheduling, shift swapping, and messaging.
02
Instant Payment Systems
Mobile payment systems that provide fast and automated payment for shift workers after each completed shift.
03
Targeted Job Hunting Platforms
Targeted and niche apps that connect job seekers to employers for part-time and white-collar positions.
Industry implications
What the Efficient Shift Work trend means for industry
Where the trend changes the playbookFor
Retail and Service Sector
Shift work and the gig economy are prominent in this industry, making it ripe for technological innovation.
For
Mobile Payment Systems
Companies that specialize in real-time payment systems are necessary for the gig economy and shift work.
For
Technology and Employment Platforms
Establishing employer-employee connections and recruiting candidates for shift work jobs is crucial in helping businesses find and manage shift workers.
Workshop question
How can you free consumers to make their own choices with regard to your brand?
Trend signals
Trend signals for Efficient Shift Work
Trend score 3.2 out of 10, from popularity 48%, activity 40%, freshness 8%.
Popularity48%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Efficient Shift Work trend
6 featured examples from Apr 30, 2015 to Oct 7, 2016CategoryLifestyle
Shift Work Apps
The Gig App Helps Millennials Secure Part-Time Shift Work Easily
The Gig app is redefining the gig economy by creating a digital marketplace for shift-work opportunities and matching workers with employers that best suit their needs.
CategoryTech
Shift Worker Recruitment Apps
'ShiftPixy' is an App That Helps Workers Navigate the Gig Economy
Shift management apps can optimize the scheduling process for the hospitality industry where flexible shift-work is prevalent.
CategoryTech
Addictive Job-Hunting Apps
The Switch App Lets You Swipe Right For a Job
The mobile job-hunting trend presents a disruptive opportunity for the HR industry to innovate their recruitment processes through mobile app development.
CategoryBusiness
Instant Salary Payment Apps
Stripe Lets Sharing Economy Workers Deposit Their Wages Immediately
Creating payment solutions that are more efficient, transparent, and user-friendly.
CategoryTech
Shift Worker Chat Apps
'Project Sonoma' Helps Shift Workers Coordinate with Each Other
Project Sonoma can disrupt the retail industry by improving scheduling efficiency and fostering better communication among shift workers.
CategoryBusiness
Shift-Swapping Apps
The Shyft App Enables Retail Workers to Manage Their Work Schedules
The retail industry can leverage shift-swapping apps to improve workforce management and increase employee satisfaction.
