This new Burger King branding design was created by Turner Duckworth Design agency. The simplified branding was created by a hand-printed effect. The packaging reflects colors that are traditionally associated with burgers. Colors include bold red for ketchup, playful yellow for mustard and light brown for the bun.
Burger King's use of a flame grill oven means each burger comes out slightly different but always delicious. These burgers represents Burger King's customers who are also all unique and individual. The packaging is called ‘Be Your Way’ and it encourages customers to be themselves, or to be as individual as the burgers.
The entire re-brand for the new Burger King packaging will take place within all of the burger joint's current restaurant locations across the globe.
What's Driving This Trend
- Hand-printed Branding
- Innovative packaging designs that incorporate hand-printed effects offer a unique and personalized touch to brand identity.
- Color-coded Packaging
- Color-coded packaging designs that reflect the ingredients or attributes of a product create visual consistency and enhance brand recognition.
- Individuality Marketing
- Brands adopting a marketing strategy centered around individuality and self-expression resonate with consumers seeking personalized experiences.
Who This Affects Most
- Food Packaging
- The food packaging industry can find opportunities to leverage hand-printed effects and color-coding to enhance brand recognition and create unique packaging designs.
- Fast Food
- Fast food chains have the potential to embrace individuality marketing and incorporate personalized branding strategies to connect with customers on a deeper level.
- Graphic Design
- The graphic design industry can explore disruptive innovations in packaging design, such as incorporating hand-printed effects and color-coded branding, to create visually appealing and memorable designs.
