This new Burger King branding design was created by Turner Duckworth Design agency. The simplified branding was created by a hand-printed effect. The packaging reflects colors that are traditionally associated with burgers. Colors include bold red for ketchup, playful yellow for mustard and light brown for the bun.
Burger King's use of a flame grill oven means each burger comes out slightly different but always delicious. These burgers represents Burger King's customers who are also all unique and individual. The packaging is called ‘Be Your Way’ and it encourages customers to be themselves, or to be as individual as the burgers.
The entire re-brand for the new Burger King packaging will take place within all of the burger joint's current restaurant locations across the globe.