Category
Fashion
Scaled Restraint
Trend cluster
Category
Binary
Backpack
Backpacks are being designed to serve more than one purpose.
5.9
Trend score
Trend
What is the Binary Backpack trend?
Binary Backpack: Backpacks that are designed for dual purposes seemingly unrelated to storage and organization are becoming increasingly commonplace. This fact is a direct response to the increasing consumer need to downsize, born from an oversaturation of everything from products and brands, to online content. This creates a need for reduction that goes beyond ease of use.
Trend themes
Themes within the Binary Backpack trend
Three behaviours holding the trend together01
Dual-Purpose Design
Backpacks are being designed with added features to respond to the consumer need to downsize.
02
Portable Furniture
Portable furniture is being incorporated into backpacks, providing users with multi-functional and space-saving options.
03
Transportable Ecosystems
Portability is now being incorporated into products that house natural ecosystems.
Industry implications
What the Binary Backpack trend means for industry
Where the trend changes the playbookFor
Outdoor Recreation
Companies in the outdoor recreation industry can explore products that help consumers transport belongings while aiding them to enjoy the experience.
For
Pet Care
Business professionals in the pet care industry can explore products that allow pet owners to travel with their pets while keeping things simple and comfortable.
For
Home Accessories
Companies in the home accessories industry can explore products that help create a space-saving alternative by adding functionality to everyday items.
Workshop question
How can your brand curate and simplify its products or services?
Trend signals
Trend signals for Binary Backpack
Trend score 5.9 out of 10, from popularity 80%, activity 89%, freshness 8%.
Popularity80%
Activity89%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Binary Backpack trend
5 featured examples from Feb 9 to Oct 23, 2016CategoryFashion
Portable Changing Rooms
'The Undercover' Cam Converts from a Changing Room to a Backpack
The outdoor sports industry can take advantage of this trend by designing and creating more portable and versatile accessories for people with an active lifestyle.
CategoryLifestyle
Canine-Carrying Knapsacks
The 'Ruffit' Dog Carrying Backpack Lets Owners Bring Their Pet Anywhere
Disruptive innovation opportunity: Explore new pet product designs and services to meet the growing demand of pet owners.
CategoryArt & Design
Backpack-Chair Hybrids
This Fold-Out Backpack Can Convert Into a Small Chair
Lifestyle brands can capitalize on the trend of foldable backpacks and create innovative products that cater to outdoor enthusiasts.
CategoryArt & Design
Portable Aquarium Knapsacks
This Clear Backpack is Designed to Sustain an Aquatic Ecosystem
The pet supplies industry can benefit from the development of portable aquarium products to meet the increasing demand for convenient pet care.
CategoryArt & Design
Stool Chair Backpacks
The 'BagoBago' Backpack Chair Offers Space for Storage and Sitting
The travel accessories industry can capitalize on the trend of integrating chairs into backpacks, offering innovative and convenient options for travelers.
