This patterned backpack from INU INU is adorned with popular Japanese 'yuru kyara' characters. The accessory is a dynamic statement piece that garners attention when worn thanks to its vivid pattern. Specializing in niche streetwear products, INU INU is a Millennial-focused retailer that targets youth subcultures like ravers, punks and health goths.
Designed by NVDD, this patterned backpack is inspired by childhood imagery, made adult for a demographic of consumers who aren't afraid to embrace their inner kid. Though rejecting subtlety and minimalism, this yura kyara accessory will appeal to streetwear collectors and cartoon lover who appreciate themed novelty products.
The bag is whimsical and functional all at once, offering ample storage space and an aesthetic few can mimic.