SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,318 more

Hyper-Hygienic Home

Home retailers offer consumers peace of mind with bacteria-resistant options

Implications - Alleviating concerns about the safety and cleanliness of their homes, retailers in the home sector are providing consumers with anti-microbial and anti-bacterial bedding and textile options. This added benefit both helps health-conscious consumers feel better about their environments, and has the added bonus of less frequently required washing of the products themselves.

Workshop Question - Consumers today are looking for products that easily help them lead healthier, safer lives. How could your brand better respond to that desire?

SCORE 4.1

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 44 Examples: 257,003 Total Clicks

Date Range: Apr 16 - Jan 17

Trending: Mild

Consumer Insight Topics: Lifestyle Health Life

Featured Examples

Self-Cleaning Bamboo Towels - The JPLiving SilverBamboo Self-Cleaning Towels are Hygienic

SCORE 6.1

Warm 853 Clicks Pub: Sep 2, 16

Self-Cleaning Bamboo Towels

The JPLiving SilverBamboo Self-Cleaning Towels are Hygienic

The JPLiving SilverBamboo self-cleaning towels are engineered to be one of the most sanitary linens to ever be created. Funding now on Kickstarter, the JPLiving SilverBamboo towels are created using... [More]

Anti-Bacterial Pillows - Silvon Uses Silver-Coated Fibers to Prevent the Growth of Bacteria

SCORE 4.4

Average 1,035 Clicks Pub: May 18, 16

Anti-Bacterial Pillows

Silvon Uses Silver-Coated Fibers to Prevent the Growth of Bacteria

Most people who deal with acne-prone skin are aware that bacteria on pillowcases can be an aggravating factor and the Silvon anti-bacterial pillow aims to resolve this issue. The pillowcase is... [More]

Acne-Fighting Bedding - This Healthy Bedding Aims to Improve the User's Skin Health

SCORE 2.9

Mild 868 Clicks Pub: Jul 25, 16

Acne-Fighting Bedding

This Healthy Bedding Aims to Improve the User's Skin Health

This healthy bedding harnesses the beneficial properties of zinc to improve the skin and health of people who use it. ‘Modern Zinc’ added zinc to the traditional bed sheet in order to... [More]

Quick-Drying Bathroom Towels - Onsen Luxury Bath Towels Redefines the Basics of Cleanliness

SCORE 3.6

Mild 305 Clicks Pub: Jan 23, 17

Quick-Drying Bathroom Towels

Onsen Luxury Bath Towels Redefines the Basics of Cleanliness

Onsen luxury bath towels are going to change the way you experience shower time. Have you ever used a wet towel after a nice hot shower? What’s even worse than what it feels like is the fact... [More]

Bacteria-Resistant Pillow Cases - The 'Sleep Away' Travel Pillow Case Prevents Acne and Hair Loss

SCORE 2.3

Untested 628 Clicks Pub: Apr 28, 16

Bacteria-Resistant Pillow Cases

The 'Sleep Away' Travel Pillow Case Prevents Acne and Hair Loss

Everyone knows just how dirty the bedding in hotels can be, so the ‘Sleep Away’ travel pillow case is designed to help protect you from unwanted bacteria. Featuring a 100% bamboo surface,... [More]