Cineplex Entertainment is now using fun beach towel designs as part of a campaign called 'Weather or Not' to drive people to visit its theaters and catch a show.
The white towels feature black graphics and lines of text on them that remind of the printed ticket slips that are giving out at the movie theater. The towels say: "There's nothing entertaining about a sunburn. Redeem this ticket for one free movie."
Many movie theaters are experiencing low attendance for reasons that include everything from high ticket prices to consumers preferring to see movies on their own schedules. Creative campaigns like these ones help to remind how entertaining it can be to catch a film at the theater, especially while there are so many other summer activities to be done.