Car manufacturers develop technology based on animals and plants
Implications - Following other tech-based industries, auto manufacturers are taking a page from nature to further the industry. The idea of self-healing tires and animal-inspired design speaks to a redefinition of the role of the automobile: from a mode of transportation to an extension of self. The same role-shift is seen with most types of technology in the digital age.
Workshop Question - What trend seems to be in complete opposition to your category and how can you leverage that to surprise consumers?
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