Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Transitional
Coding
Kids can learn to code using tangible toys to ease transition.
5.1
Trend score
Trend
What is the Transitional Coding trend?
Transitional Coding: As the world becomes increasingly digitized, parents recognize the value of teaching children coding at an early age. Recently, more tangible playthings can be observed in this space that allow children to approach coding in phases, beginning with spatial understanding and basic problem solving. This tactical approach to digital training eases the transition from traditional toys to those of the future.
Trend themes
Themes within the Transitional Coding trend
Three behaviours holding the trend together01
Tangible Coding Toys
Coding toys that allow children to learn using physical blocks or sensors are gaining popularity.
02
Screen-Free Coding Toys
Toys that teach coding using storytelling and physical movement without the use of screens are becoming more prevalent.
03
Visual Programming Toys
Toys such as the 'Photon' robot allow children to learn code through visual programming interfaces and gamification.
Industry implications
What the Transitional Coding trend means for industry
Where the trend changes the playbookFor
Education Technology
Edtech companies can explore the market of coding toys to create innovative educational products for young learners.
For
Toy Manufacturing
Toy manufacturers can incorporate coding-focused features into traditional physical toys to keep up with the trend.
For
Gaming and Gamification
Game developers and gamification experts can explore the use of game mechanics to introduce coding concepts to children.
Workshop question
How could your brand better set your customer up for success in their future?
Trend signals
Trend signals for Transitional Coding
Trend score 5.1 out of 10, from popularity 79%, activity 65%, freshness 8%.
Popularity79%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Transitional Coding trend
4 featured examples from Jun 3 to Oct 25, 2016CategoryLife-Stages
Visual Programming Toys
The 'Photon' Toy Robot Makes Learning Code Fun and Interactive
The 'Photon' toy robot represents an opportunity for toy manufacturers to tap into the growing demand for interactive educational toys.
CategoryLife-Stages
Screen-Free Coding Toys
The 'Plobot' Play Robot Lets Children Learn to Code without Screens
CategoryLife-Stages
Hackable Toy Kits
The Fuze Play 'Zubi Flyer' Lets Kids Build, Hack and Play
The toy industry could explore new markets by creating more interactive and educational toys that are user-friendly and easy to build like the Fuze Play 'Zubi Flyer'.
CategoryLife-Stages
Tangible Coding Toys
Google's 'Project Bloks' Uses Toys to Teach Kids How to Code
The development and production of coding toys like 'Project Bloks' require innovative approaches to combine physical and digital elements in engaging ways.
