Educational Programming Toys

The 'SPRK Edition' is Designed to Make Coding More Accessible

Sphero's 'SPRK Edition' is a robotic toy that is designed to inspire children to explore the world of programming. As the technology industry continues to grow, there is a growing demand for workers with advanced programming skills. This educational toy is designed to help children learn to code, while also helping them sharpen their STEM and critical thinking skills.

The SPRK Edition is designed to operate in conjunction with the SPRK app. The app allows users to give their robot specific orders through the use of visual blocks that represent lines of code. The C-based language helps users see the connection between the commands that they create and the way that the robot responds. Although the toy is simple enough for children of all ages to use, it is sophisticated enough to present a challenge to seasoned programmers.

The idea behind the SPRK Edition is to foster a love of robotics, coding and STEM principles. By instilling these values at an early ages, Sphero hopes to inspire the inventors and innovators of tomorrow.

Educational Programming Toys
Educational toys are becoming more accessible and inspiring children to explore the world of programming, coding, and STEM
Visual Block-based Programming
Visual block-based programming is making it easier for children to understand the basics of programming by representing lines of code as visual blocks
Early Education in Programming
Early education in programming, robotics, and STEM principles is becoming more popular and sought-after as the technology industry grows

Where This Applies

Toy Industry
The toy industry has an opportunity to develop more educational programming toys that are designed to foster a love of programming, coding and STEM principles
Education Industry
The education industry has an opportunity to create partnerships with toy companies that are producing educational programming toys to integrate these toys more widely into early education curricula
Technology Industry
The technology industry has an opportunity to invest in companies that are producing educational programming toys and establish partnerships to develop more sophisticated products that can challenge seasoned programmers
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 83%
Activity 94%
Freshness 8%