The Ted movie was one that captured the attention of audiences everywhere some time ago, with a plot that followed an adorable teddy that was supplied with a provocative personality.
In order to revitalize this, Medicom Toy has transitioned the character from the Ted movie into the medium of a Bearbrick collectible. What's most different about the product from other's that the company has released is its soft surface, as other versions generally maintain a sleek and shiny finish.
As Medicom Toy even did this with its version of Elmo, its interesting that it chose to swap its usual design for one that's more like the real character from the Ted movie. In order to keep the unique release exclusive, the company is only offering a limited number to be available for purchase.
What Makes This Trend Stand Out
- Foul-mouthed Bear Collectibles
- Disruptive Innovation Opportunity: Expanding the market for collectible toys by creating edgier and more adult-oriented versions.
- Ted Movie-inspired Bearbrick Collectible
- Disruptive Innovation Opportunity: Capitalizing on the popularity of movies by creating collectible items based on memorable characters.
- Limited Edition Collectibles
- Disruptive Innovation Opportunity: Creating scarcity and exclusivity to drive demand for collectible items.
Sectors Adopting This
- Toy Manufacturing
- Disruptive Innovation Opportunity: Incorporating soft surfaces and unique design elements to differentiate collectible toys in the market.
- Movie Merchandise
- Disruptive Innovation Opportunity: Expanding product offerings by creating collectibles based on popular movie characters.
- Collectibles Market
- Disruptive Innovation Opportunity: Utilizing limited-edition releases to drive excitement and demand in the collectibles industry.
