South Korean imprint 다다DADA多多 works together with Medicom Toy for the first time to launch the new jade BE@RBRICK design. The bear figurine comes in two size variations with a 100% and a 400% drop made with distributors Kinki Robot and NUBIAN.
Speaking about the latest piece with HYPEBEAST, the founders talk about the inspiration behind the project. “BE@RBRICK was a favorite object for us since the time we were attracted to fashion and culture at a young age. We like the fact that we can present our creativity on its figure without limitation [...] It all started from the conversation between Arario Gallery’s Don sun-pil. His project proposes that the so-called otaku culture is not simply for leisure or light amusement, but a fascinating social phenomenon and a clue to a shared aesthetic sense.”
Image Credit: ??DADA??
Key Themes Behind This Trend
- Jade BE@RBRICK Figurines
- The launch of jade BE@RBRICK figurines presents an innovative opportunity for the collectibles industry.
- Collaborative Collectibles
- The collaboration between South Korean imprint DADA and Medicom Toy exemplifies an opportunity for the art industry to create new and exciting partnerships.
- Otaku Culture
- The representation of otaku culture through the design of BE@RBRICK figurines offers an opportunity for the fashion and culture industries to tap into a growing and dedicated market.
Where This Applies
- Collectibles Industry
- The launch of jade BE@RBRICK figurines presents a new and unique opportunity for the collectibles industry to expand their offerings and attract new customers.
- Art Industry
- The collaboration between DADA and Medicom Toy offers an opportunity for the art industry to create new and exciting partnerships and reach a wider audience.
- Fashion Industry
- The representation of otaku culture through the design of BE@RBRICK figurines offers an opportunity for the fashion industry to tap into a growing and dedicated market and create new and innovative products for their customers.
