Medicom Toy is launching a new BE@RBRICK series inspired by the holidays, including a royals-inspired King’s Guard figure dressed in a red uniform and fuzzy black hat. Another London-born piece is a shimmering, semi-transparent bear with a gold Big Ben picture running down the middle and a snowfall scene on a bright blue day. This bear appears to pay homage to the views of city, highlighting one of its most popular landmarks.
In addition to the London-themed figures, a new dark brown figure with an orange tribal-inspired print from Medicom Toy and Moose Knuckles completes the set. This figure transforms the bear’s features using a playful selection of hand-drawn designs. Beginning on December 15, the three brand-new Christmas Series BE@RBRICKs will be offered in 1000% and 400% Plus 100% sets on the Medicom Toy website.
Image Credit: BE@RBRICK, <a rel='nofollow' href='https://hypebeast.com/2022/12/medicom-toy-bearbrick-2022-christmas-collection-info'>hypebeast</a>, <a rel='nofollow' href='http://www.medicomtoy.co.jp/'>medicomtoy.co.jp</a>
Key Themes Behind This Trend
- Holiday-inspired Toy Collections
- There is the opportunity for toy companies to release collections of toys that are inspired by holidays and events such as Christmas, Easter or Thanksgiving.
- City-inspired Toy Figures
- Toy companies can create city-themed toys to celebrate specific landmarks or locations, appealing to locals or visitors to a place.
- Collaborative Design Toys
- Toy companies can partner with other brands to create limited editions of toys with unique designs, which could attract collectors and enthusiasts.
Where This Applies
- Toy Manufacturing
- Toy manufacturers can incorporate holiday themes and city landmarks into their products, creating unique offerings to stand out in the crowded toy market.
- Tourism
- Tourism boards and local businesses could benefit from partnering with toy manufacturers to create city-inspired toys that promote local landmarks to tourists.
- Collectibles
- There is an opportunity for collectible companies to release limited-edition toys designed in collaboration with other brands, expanding their product offerings and targeting collectors.
