SEVENTEEN Be@rbrick Collection Marks the Group’s 10th Anniversary
Amy Duong — July 31, 2025 — Art & Design
References: pledis.co.kr
The SEVENTEEN Bearbrick collection commemorates the K‑pop group’s 10th anniversary with a limited series of collaborative vinyl figures. In partnership with BE@RBRICK, each of the 13 SEVENTEEN members created two distinct designs, totaling 26 figures that express their personalities and shared group identity. The 100% versions stand at 7 cm with keychain attachments, while the 400% figures measure 28 cm and are sold separately. The designs include bold colors, signature motifs, and stylized group branding, making each Bearbrick a collector’s tribute to SEVENTEEN’s decade-long journey.
Preorders are open through July 31, with December delivery expected. Distribution is limited to three 100% figures per member per buyer, underscoring their rarity. More than a merchandise drop, the project blends visual art, fashion, and fandom. It reimagines each performer’s energy in sculptural form—bridging music and pop art through playful, tangible icons. The SEVENTEEN Bearbrick collection cements the group’s legacy in collectible design culture.
Image Credit: Pledis
Preorders are open through July 31, with December delivery expected. Distribution is limited to three 100% figures per member per buyer, underscoring their rarity. More than a merchandise drop, the project blends visual art, fashion, and fandom. It reimagines each performer’s energy in sculptural form—bridging music and pop art through playful, tangible icons. The SEVENTEEN Bearbrick collection cements the group’s legacy in collectible design culture.
Image Credit: Pledis
Trend Themes
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Crossover Merchandise Collections — The collaboration between K-pop group SEVENTEEN and BE@RBRICK showcases an avenue where music artists can extend their brand through collectible art toys, merging fan culture with designer collectibles.
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Limited Edition Collectibles — Limited edition figures like the SEVENTEEN Bearbrick collection create a sense of urgency and exclusivity, appealing to both die-hard fans and high-end collectors by tapping into the psychology of scarcity.
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Personalized Artist Collaborations — By allowing each SEVENTEEN member to individually design collectibles, brands can explore personalized collaborations that reflect diverse artistic expressions and appeal to niche audience segments.
Industry Implications
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Collectible Designer Toys — The rise of limited edition designer toys, such as the SEVENTEEN Bearbrick collection, highlights an expansion in the collectible market by integrating pop culture icons into artistic expressions.
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Fan Merchandise Industry — The SEVENTEEN Bearbrick series embodies an evolution in fan merchandise, where traditional items are transformed into high-end, artistic collectibles that celebrate fandom culture.
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K-pop Merchandise Market — Through ventures like the SEVENTEEN Bearbrick collaboration, the K-pop merchandise industry is expanding beyond conventional goods to offer collectible art forms that resonate with global audiences.
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