Industrial materials take on more malleability to accommodate today's needs
Implications - Though first and foremost, construction materials must be durable, architectural needs -- whether they be aesthetic or functional -- call for flexibility as well. As a response, more malleable, yet strong materials are being developed. This pursuit of perfection speaks to the nature of progress in the technology-driven world.
Workshop Question - How can your brand combine the necessity of durable business practices, with the flexibility required in a rapidly changing world?