Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cross-Category
Bacterium
Probiotic beauty products ease daily routines.
4.0
Trend score
Trend
What is the Cross-Category Bacterium trend?
Cross-Category Bacterium: Probiotics have risen in popularity in the food and beverage category; implementing the bacterium into beauty routines condenses daily tasks of the healthy consumer, while creating a new purchase occasion for health products. This signifies a cross-categorical growth cycle for certain health patterns.
Trend themes
Themes within the Cross-Category Bacterium trend
Three behaviours holding the trend together01
Probiotic Beauty Products
Implementing probiotics into beauty routines condenses daily tasks and creates a new purchase occasion for health products.
02
Customized Dietary Supplement Routines
Personalized nutrition via questionnaires allows for customized vitamin and supplement profiles for consumers.
03
Activated Charcoal Toothpastes
Anti-silica and sulfate free activated charcoal toothpastes utilize natural and potent ingredients such as Irish moss, bentonite clay, and oregano oil.
Industry implications
What the Cross-Category Bacterium trend means for industry
Where the trend changes the playbookFor
Beauty
Probiotic and fruit-based facemasks, slimming coffee blends and beauty supplements tap into growing demand for natural, skin-nourishing solutions.
For
Health and Wellness
Probiotic supplemented beauty products such as coffee blends and oral supplements encourage holistic and internal approaches to health and self-care.
For
Natural Products
Non-GMO, gluten-free, sustainably sourced, all-natural, and organic labels continue to capture consumer interest in products ranging from body lotions to toothpaste.
Workshop question
What ideas or products could you implement that come from a different brand category? How would you do so?
Trend signals
Trend signals for Cross-Category Bacterium
Trend score 4.0 out of 10, from popularity 64%, activity 49%, freshness 8%.
Popularity64%
Activity49%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Cross-Category Bacterium trend
6 featured examples from Apr 28, 2015 to Oct 19, 2016CategoryLifestyle
Beautifying Probiotic Shooters
The 'Inner Beauty Boost' Acts as a Daily Shot For Healthy Skin
The beauty industry can capitalize on the growing demand for products that promote healthy skin from the inside out.
CategoryLifestyle
Probiotic Charcoal Toothpastes
Carbon 6 Lab's Activated Charcoal Toothpaste is pH-Balanced
Disruptive innovation opportunity: Revolutionize the oral care industry with innovative products that prioritize natural and effective ingredients.
CategoryEco
Caffeinated Facial Serums
The Morning Glory Firming Serum by One Love Organics is Java-Powered
With the trend towards using coffee in skincare products, companies in the personal care industry can disrupt the market by developing caffeine-infused personal care items, like O…
CategoryFashion
Custom Beauty Supplement Routines
Hum Nutrition is a Line of Cosmetic Dietary Supplements
The beauty and wellness industry can explore opportunities in developing personalized beauty supplements that address specific skin and health concerns.
CategoryLifestyle
Slimming Coffee Blends
Agnes Pauline Coffee Burns Fat While Boosting Energy Levels
Opportunity for beauty brands to create coffee blends that align with health and wellness trends and cater to busy professionals.
CategoryFashion
Peach-Based Face Masks
A'PIEU's Peach Sheet Masks are Infused with Nutritious Yogurt Extracts
The beauty and skincare industry can benefit from incorporating natural, probiotic ingredients in their products and from creating convenient, easy-to-use products that fit into c…
