Probiotic beauty products ease daily routines
Implications - Probiotics have risen in popularity in the food and beverage category; implementing the bacterium into beauty routines condenses daily tasks of the healthy consumer, while creating a new purchase occasion for health products. This signifies a cross-categorical growth cycle for certain health patterns.
Workshop Question - What ideas or products could you implement that come from a different brand category? How would you do so?
Trend Themes
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Probiotic Beauty Products — Implementing probiotics into beauty routines condenses daily tasks and creates a new purchase occasion for health products.
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Customized Dietary Supplement Routines — Personalized nutrition via questionnaires allows for customized vitamin and supplement profiles for consumers.
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Activated Charcoal Toothpastes — Anti-silica and sulfate free activated charcoal toothpastes utilize natural and potent ingredients such as Irish moss, bentonite clay, and oregano oil.
Industry Implications
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Beauty — Probiotic and fruit-based facemasks, slimming coffee blends and beauty supplements tap into growing demand for natural, skin-nourishing solutions.
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Health and Wellness — Probiotic supplemented beauty products such as coffee blends and oral supplements encourage holistic and internal approaches to health and self-care.
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Natural Products — Non-GMO, gluten-free, sustainably sourced, all-natural, and organic labels continue to capture consumer interest in products ranging from body lotions to toothpaste.
