The cosmetics brand 'Plant Apothecary' chooses to associate its products with feelings rather than scents.
Rather than naming its products after the scents associated with them, Plant Apothecary instead names them after the feelings associated with certain scents in aromatherapy. With names like 'Wake Up, Get Happy, Calm Down and Get It On,' the products are nothing if not attention-grabbing. The bath and body cosmetics include washes, hard soaps, body oils, face masks and spot treatments for acne -- all of which are organic or have organic ingredients.
With ingredients like basil, activated charcoal, rice, ginger, sea buckthorn, lavender and more -- this collection of natural products will likely be popular among health-conscious consumers.