Contemporary Underground Couture

The Versus Versace Spring/Summer Line Consists Largely of Leather

During London Fashion Week, the Versus Versace Spring/Summer 2017 collection was unveiled.

With high-end leather ensembles, denim and futuristic tracksuits all in the mix, the pieces were held together by a shared underground vibe. All-black ensembles were popular in the runway show -- with stylish leather jackets paired along with silky pants that were accented with leather straps and punk-like boots that were covered in buckles.

The tracksuits, which look to be one-piece ensembles that are cinched at the waist, were presented in a monochrome charcoal colorway, as well as an olive and navy one that came accented with a slight contrast of yellow. The denim styles presented in the Versus Versace Spring/Summer collection were ripped artfully and frayed at the hems, giving them a rugged look that added to the theme perfectly.

Underground Fashion
There is an opportunity to explore and innovate in the underground fashion space, with a focus on high-end leather, denim, and futuristic tracksuits.
All-black Ensembles
Designers can capitalize on the popularity of all-black ensembles, incorporating stylish leather jackets, silky pants with leather straps, and punk-like boots.
Rugged Denim
There is room for disruption in the denim industry by creating ripped and frayed denim styles that give a rugged and edgy look.

Who This Affects Most

Fashion
Fashion designers and retailers can tap into the underground fashion trend and create unique and edgy collections.
Leather Goods
The leather goods industry can capitalize on the increasing demand for high-quality leather ensembles and accessories.
Denim
There is an opportunity to innovate in the denim industry by incorporating rugged and distressed styles in collections.
SCORE
5.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 64%
Freshness 8%

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