Consumers plan meals using systems that avoid food waste
Implications - Consumers are embracing services that enable them to purchase ingredients portioned per recipe in order to avoid unnecessary food waste and that tap into the desire for hyper-convenience. This progression to recipe-restricted purchasing represents the desire for simplicity and curation, as well as the interest in living sustainably.
Workshop Question - What ways does your business promote or integrate elements of sustainability? How could you make that process more systematized and convenient?
Trend Themes
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Recipe-regulated Purchasing — Consumers are embracing services that enable them to purchase ingredients portioned per recipe to avoid food waste and that tap into the desire for hyper-convenience.
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Family-friendly Recipe Subscriptions — Subscription services are providing recipes for large families, providing a hassle-free dinner solution for busy families.
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Locally Sourced Meal Kits — Meal delivery services are focusing on sharing ready-to-cook kits prepared with seasonal and local farm-to-table ingredients, helping consumers support local farmers.
Industry Implications
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Grocery Stores — Grocery stores can expand their offerings to include recipe kits and ingredient stations for consumers looking for convenience and no food waste.
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Meal Delivery Services — Meal delivery services can tailor their offerings to suit families or use locally sourced ingredients to appeal to ethically minded customers.
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Retail Design — Retail design agencies can create in-store fixtures that feature recipe cards to give food buyers access to gourmet meal ideas without added cost.
