Recipe-Regulated Living

Consumers plan meals using systems that avoid food waste

Implications - Consumers are embracing services that enable them to purchase ingredients portioned per recipe in order to avoid unnecessary food waste and that tap into the desire for hyper-convenience. This progression to recipe-restricted purchasing represents the desire for simplicity and curation, as well as the interest in living sustainably.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
388,895 Total Clicks
Jun 15 - Oct 16
This Year and Warm
Featured Examples
Recipe-Based Grocery Stores - This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients
SCORE 7.5
Warm 47,791 Clicks Pub: Jun 20, 15
Recipe-Based Grocery Stores
This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients
‘Pantry’ is a new kind of supermarket that will offer customers pre-portioned recipe kits so that they can make perfect meal at home. While there are a number of online subscription... [More]
Recipe-Themed Grocery Displays - Waitrose's In-Store Shelving Shares Meal Ideas with Shoppers
SCORE 8.2
This Year and Hot 6,889 Clicks Pub: Aug 31, 16
Recipe-Themed Grocery Displays
Waitrose's In-Store Shelving Shares Meal Ideas with Shoppers
Waitrose is a supermarket that elevates the traditional convenience store experience to new heights with sleek in-store fixtures and grocery displays that feature recipe cards. The recipe-themed... [More]
Locally Sourced Meal Kits - 'Fuud' Makes and Delivers Ready-to-Cook Farm-to-Table Meals
SCORE 6.4
This Year and Warm 1,888 Clicks Pub: Oct 15, 16
Locally Sourced Meal Kits
'Fuud' Makes and Delivers Ready-to-Cook Farm-to-Table Meals
‘Fuud’ is the name of a new Canadian food delivery service that focuses on sharing ready-to-cook kits prepared with seasonal and local farm-to-table ingredients. Recipes crafted by... [More]
Family-Friendly Recipe Subscriptions - This Service Provides Recipes for Large Families
SCORE 4.3
Average 820 Clicks Pub: Oct 15, 15
Family-Friendly Recipe Subscriptions
This Service Provides Recipes for Large Families
‘Marley Spoon’ is a subscription service that provides recipes for large families. For many busy families, finding time to eat a meal together can be extremely challenging. This recipe... [More]
Dinner Party Delivery Services - Feastive Mails Consumers a Complete Dinner Party
SCORE 2.7
This Year and Mild 217 Clicks Pub: Aug 18, 16
Dinner Party Delivery Services
Feastive Mails Consumers a Complete Dinner Party
Meal delivery services are becoming a more popular way for busy people to make home-cooked meals without having to go through the hassle of planning recipes and grocery shopping, and Feastive is... [More]
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