Category
Lifestyle
Assisted Choices
Trend cluster
Category
Recipe-Regulated
Living
Consumers plan meals using systems that avoid food waste.
4.5
Trend score
Trend
What is the Recipe-Regulated Living trend?
Recipe-Regulated Living: Consumers are embracing services that enable them to purchase ingredients portioned per recipe in order to avoid unnecessary food waste and that tap into the desire for hyper-convenience. This progression to recipe-restricted purchasing represents the desire for simplicity and curation, as well as the interest in living sustainably.
Trend themes
Themes within the Recipe-Regulated Living trend
Three behaviours holding the trend together01
Recipe-regulated purchasing
Consumers are embracing services that enable them to purchase ingredients portioned per recipe to avoid food waste and that tap into the desire for hyper-convenience.
02
Family-friendly recipe subscriptions
Subscription services are providing recipes for large families, providing a hassle-free dinner solution for busy families.
03
Locally sourced meal kits
Meal delivery services are focusing on sharing ready-to-cook kits prepared with seasonal and local farm-to-table ingredients, helping consumers support local farmers.
Industry implications
What the Recipe-Regulated Living trend means for industry
Where the trend changes the playbookFor
Grocery Stores
Grocery stores can expand their offerings to include recipe kits and ingredient stations for consumers looking for convenience and no food waste.
For
Meal Delivery Services
Meal delivery services can tailor their offerings to suit families or use locally sourced ingredients to appeal to ethically minded customers.
For
Retail Design
Retail design agencies can create in-store fixtures that feature recipe cards to give food buyers access to gourmet meal ideas without added cost.
Workshop question
What ways does your business promote or integrate elements of sustainability? How could you make that process more systematized and convenient?
Trend signals
Trend signals for Recipe-Regulated Living
Trend score 4.5 out of 10, from popularity 68%, activity 60%, freshness 8%.
Popularity68%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Recipe-Regulated Living trend
5 featured examples from Jun 20, 2015 to Oct 15, 2016CategoryBusiness
Recipe-Based Grocery Stores
This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients
Introducing recipe kit retail stores can disrupt the traditional grocery retail model.
CategoryBusiness
Recipe-Themed Grocery Displays
Waitrose's In-Store Shelving Shares Meal Ideas with Shoppers
Grocery stores can disrupt the market by incorporating recipe cards and ingredient information in their retail displays, appealing to foodies and at-home cooks.
CategoryLifestyle
Locally Sourced Meal Kits
'Fuud' Makes and Delivers Ready-to-Cook Farm-to-Table Meals
The food delivery industry has an opportunity to expand its offerings by partnering with local farmers and chefs to create new, unique and sustainable meal options.
CategoryLifestyle
Family-Friendly Recipe Subscriptions
This Service Provides Recipes for Large Families
Disruptive innovation opportunities for subscription-based services that provide meal plans and recipes for large families.
CategoryLifestyle
Dinner Party Delivery Services
Feastive Mails Consumers a Complete Dinner Party
The food delivery industry can explore the expansion of services to cater for group meals and dinner parties.
