Whole Foods will be opening a chain of sister stores with more affordable prices aimed at millennials. The current Whole Foods grocery store pushes fresh products at a very hefty price. The new stores will maintain its organic, healthy and ethically sound approach to groceries while catering to a younger demographic. This will meet student budgets and dietary needs.
To make the affordable Whole Foods more appealing to a millennial, those behind the project plan to revamp the design with a modern feel and incorporate "a streamlined, hip, cool, technology-oriented store—a store unlike one anyone’s ever seen before."
The new stores are an attempt to rid Whole Foods of the viral nickname 'whole paycheck' -- a jab at the expensive products, and to welcome those without a disposable income.