At the center of this eMart retail space in Seoul, South Korea is an 'eMart Town' that includes a vibrant "Grocerant." This hybrid grocery store and restaurant World Food Hall was mainly developed to show off the brand's private label Peacock Food Collection, but also transform the eating experience into a rich cultural and educational one.
The 20,000 square foot World Food Hall includes everything from a demo kitchen to real trucks that have been transformed into display and shop stations. The Peacock Kitchen itself is made up of a number of stations to show off the collection's full range, including places for shoppers to pick up everything from Indian curry and American-inspired hot dogs to Italian pizza and pasta dishes.
Other sections of the one-stop-shop eMart Town also include areas for consumers to browse home furnishings, appliances and more.