In the fall and winter seasons, consumers are overwhelmed with a variety of different soups that are packaged in boxes and cans—kitskitchen is a British Columbia-based business that sets itself apart by offering soup in a jar. The 500-milliliter jars provide a generous portion for one, or enough of a meal for two if split into two 250-milliliter portions.
Varieties available from kitskitchen include flavors that are rotated seasonally such as Cauliflower + Lentil + Curry Soup, Chicken + Veggie Soup, as well as a dairy-free Butternut Squash + Ginger Soup. With each soup, kitskitchen makes serving suggestions to enhance each cozy meal.
As the lives of consumers grow busier, single-serve options such as these soup jars offer a convenient way to enjoy the comfort of a virtually instant heat-and-eat meal.
What's Driving This Trend
- Single-serve Meal Jars
- Opportunity for businesses to offer locally-sourced and seasonal meals in easy-to-prepare single-serve jars as a time-saving and convenient option for busy consumers.
- Rotating Seasonal Flavors
- Innovation opportunity to offer rotating seasonal flavors of pre-packaged meals to provide variety and freshness for consumers.
- Serving Suggestions
- Businesses can offer serving suggestions to enhance the consumer's experience with pre-packaged meals and provide unique and personalized meal options.
Who This Affects Most
- Packaged Meal Industry
- There is an opportunity for packaging and food companies to work together to create more sustainable and eco-friendly packaging options for single-serve meals.
- Local Food Industry
- The trend in using locally-sourced and seasonally rotating flavors provides an opportunity for farmers and local food businesses to collaborate with pre-packaged meal companies to provide healthy and fresh options for busy consumers.
- Convenience Food Industry
- With the increasing busy lives of consumers, there is an opportunity for convenience food companies to offer healthier meal options through single-serve jars with pre-selected nutritional profiles and serving suggestions.
