Family-Friendly Meal Kits

'One Potato' is a Meal Kit Company That Offers Child-Sized Portions

Unlike other meal kit subscription services on the market, 'One Potato' is setting itself apart by offering child-sized portions and pricing. With a growing number of families turning to meal kit services as a way to ease the dinner-making ritual, this service provides a more flexible option.

Like meal kit companies, One Potato sends customers organic ingredients that can be used to make delicious meals in the comfort of their own home. However, what sets the company apart is the option to choose child-friendly meals that are not only smaller in size, but also faster and less expensive to prepare. The company also includes free cookie dough with each box to further emphasize its commitment to offering healthy and easy-to-prepare meals that are designed around the needs of modern families.

Child-size Meal Kits
The rise of child-size meal kits presents an opportunity for companies to address the specific needs and wants of families with younger children.
Flexible Meal Kits
Meal kit companies that offer flexible options, such as child-size portions, can disrupt the traditional meal kit market and appeal to a broader range of customers.
Convenient Family Meals
The convenience and ease of meal kit services for families opens up possibilities for innovating around the entire mealtime experience, from menu planning to grocery shopping to meal prep.

Sectors Adopting This

Meal Kit Industry
Meal kit companies can innovate by expanding their offerings to include child-sized portions and other flexible options that cater to families with young children.
Grocery Industry
Grocery stores can partner with meal kit companies or offer their own meal kit services to provide convenient options for busy families with children.
Food Delivery Industry
Food delivery companies can expand their offerings by partnering with meal kit companies that offer child-size portions and other options for families with young children.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 37%
Freshness 8%