Taking on such millennial-friendly grocery stores as Trader's Joe, 365 by Whole Foods Market is set to launch sometime next year. Its name refers to the companies already existing Everyday Value products, which will be front and center at this new establishment. Since Whole Foods itself targets a very specific consumer, it's only natural that the chain would want to offer an alternative to attract more demographics.
In regards to 365 by Whole Foods Market, Whole Foods exec Jeff Turnas says, "We are excited to introduce 365 by Whole Foods Market to bring healthy foods to even more communities with a fresh, quality-meets-value shopping experience that’s fun and convenient. A modern, streamlined design with innovative technology and a carefully curated product mix will offer an efficient and rewarding way to grocery shop."